PT Annabella Patisserie Singapore
Channel Sales Executive (E-Commerce Platforms)1. Overview The Channel Sales Executive (E-Commerce) is responsible for driving revenue growth across all online sales platforms — including Shopee, Lazada, TikTok Shop, Amazon, and other marketplaces . The role focuses on optimizing listings, running promotions, analyzing performance, and coordinating with marketing and logistics teams to maximize sales, visibility, and profitability. 2. Key ResponsibilitiesA. Platform Management & Optimization Manage and maintain official store accounts on Shopee, Lazada, TikTok Shop, and Amazon . Ensure all listings are accurate, attractive, and optimized for conversion (titles, images, SEO keywords, pricing, and descriptions). Upload new SKUs, manage inventory availability, and monitor product rankings. Track and improve shop performance metrics (e.g. response rate, fulfillment speed, cancellation rate, customer feedback). B. Sales Growth & Campaign Execution Plan and execute monthly sales campaigns and flash deals (e.g., 9.9, 11.11, Black Friday, TikTok Mega Sales). Coordinate with each platform’s campaign managers or account managers to secure promotional slots and visibility boosts. Work closely with the Marketing team to align ads, vouchers, and bundle offers with brand goals. Analyze data from each campaign to evaluate ROI and identify growth opportunities. C. Advertising & Conversion Optimization Manage and optimize Shopee Ads, Lazada Sponsored Discovery, TikTok Ads, and Amazon PPC campaigns to maximize ROI. A/B test ad creatives, targeting, and budgets. Continuously monitor performance (CTR, conversion rate, ROAS) and make data-driven adjustments. D. Analytics & Reporting Generate weekly and monthly reports showing sales trends, campaign performance, and competitor benchmarks. Monitor KPIs such as GMV (Gross Merchandise Value) , average order value (AOV), conversion rate, and repeat purchase rate. Identify underperforming products and propose corrective actions (e.g., new bundles, promotions, content refresh). E. Coordination & Operations Liaise with internal teams (marketing, logistics, and customer service) to ensure smooth order fulfillment and timely delivery. Work with designers and copywriters to develop effective product visuals, videos, and store banners. Coordinate with the finance team for settlement tracking, commissions, and returns management. 3. RequirementsQualifications & Skills Diploma or Degree in Marketing, E-Commerce, or Business Administration. 2–4 years of experience managing online marketplace stores. Strong understanding of e-commerce analytics and promotional mechanics. Hands-on experience with Shopee Seller Center, Lazada Seller Center, TikTok Seller Center, and Amazon Seller Central . Excellent analytical, organizational, and communication skills. Proficiency in Excel, Google Sheets, and data dashboards. 4. Key Performance Indicators (KPIs) Monthly online sales revenue (by platform). Growth rate of store followers and repeat customers. Conversion rate and average order value. Campaign ROI and ad performance (ROAS). Customer satisfaction (ratings, reviews, chat response time). 5. Career Growth Opportunity to advance into E-Commerce Manager or Head of Online Sales , overseeing multiple regional marketplaces and direct-to-consumer channels (Shopify, Amazon Global, etc.). Job Types: Full-time, Permanent Work Location: Remote
PT Annabella Patisserie Singapore
