Panchrest Wellness
About The Role • Panchrest Essentials is looking for a highly organized and performance-driven Content Strategist to develop short-form video content that educates, engages, and converts. • This is not purely an ideation or copywriting position. You will manage the content process from research and strategy through scripting, production coordination, quality assurance, scheduling, and performance analysis. • Because we operate in the health and wellness industry, the ideal candidate must know how to create compelling content while maintaining accuracy, platform compliance, and responsible health messaging. Strong attention to detail is essential: every script, claim, visual element, caption, and scheduled post must be reviewed carefully before publication. Key Responsibilities • Content Strategy and Planning • Develop monthly and weekly content strategies aligned with brand, campaign, and sales objectives. • Create content pillars and campaign concepts for Panchrest Essentials products. • Translate product benefits and customer pain points into engaging, easy-to-understand content. • Research TikTok trends, competitor activity, audience behavior, and emerging content formats. • Maintain a forward content calendar with at least a seven-day scheduling buffer. • Recommend content angles for different stages of the customer journey, including awareness, consideration, and conversion. • Short-Form Video Development • Write clear and compelling scripts, hooks, captions, calls to action, and on-screen messaging. • Create detailed content briefs for creators, presenters, editors, and other production team members. • Develop multiple hook and messaging variations for creative testing. • Ensure that content follows platform-native best practices without sacrificing brand credibility. • Coordinate with the content team to ensure that concepts are produced accurately and on schedule. • Quality Assurance and Compliance • Review every video before scheduling or publication. • Check spelling, grammar, font size, readability, text placement, safe zones, subtitles, audio, and overall presentation. • Verify that the final video follows the approved script, brief, product positioning, and brand guidelines. • Review health, nutrition, and product-related statements for accuracy and responsible wording. • Ensure compliance with TikTok Community Guidelines, advertising policies, and applicable company standards. • Monitor account and post notifications, including content warnings or possible violations, and immediately report concerns to management. • Maintain records of content revisions, approvals, warnings, and published materials. • Performance Analysis and Optimization • Monitor views, watch time, retention, engagement, shares, comments, click-through performance, and other relevant content metrics. • Identify successful hooks, formats, topics, creators, and content angles. • Use performance data to improve future scripts and content recommendations. • Prepare regular reports explaining results, insights, and proposed actions. • Conduct structured creative tests instead of relying solely on trends or personal preference. Qualifications • Bachelor’s degree in Marketing, Communications, Advertising, Multimedia Arts, Journalism, or a related field. • At least 2 years of relevant experience in content strategy, social media, digital marketing, creative production, or a similar role. • Demonstrated experience creating short-form content for TikTok, Reels, or similar platforms. • Strong scriptwriting, copywriting, research, and storytelling skills. • Able to interpret content performance data and turn it into actionable recommendations. • Excellent command of written and spoken English and Filipino. • Strong proofreading and quality-control skills. • Highly organized and comfortable managing content calendars, deadlines, and multiple deliverables. • Comfortable receiving direct feedback and accountable for the accuracy and quality of published work. • Preferred Qualifications • Experience working with health, wellness, food supplement, pharmaceutical, beauty, or regulated consumer brands. • Familiarity with TikTok Shop, creator-led commerce, affiliate content, and performance marketing. • Knowledge of health-claim limitations and social media platform policies. • Experience using tools such as CapCut, Canva, Google Workspace, project-management software, and social media analytics platforms. • Basic understanding of video editing and visual composition. • What We’re Looking For • The right candidate is: • Strategic: Connects each piece of content to a defined business or audience objective. • Creative: Develops fresh, platform-relevant ideas that still fit the brand. • Detail-oriented: Notices problems involving claims, wording, readability, safe zones, formatting, or execution before content is published. • Data-driven: Uses performance results to guide the next round of content. • Reliable: Plans ahead, meets deadlines, and maintains an organized content pipeline. • Accountable: Reports issues promptly and takes ownership of corrections. • Compliance-conscious: Understands that health-related content requires additional care and review. • Key Performance Expectations • Performance will be assessed based on: • Quality and consistency of content strategy and execution • Accuracy and compliance of published content • Engagement and improvement of relevant content metrics • Timeliness of scripts, briefs, reviews, and schedules • Maintenance of the required content scheduling buffer • Number and severity of preventable quality-control errors • Ability to generate insights and improve content based on performance data • Collaboration with creators, editors, marketing personnel, and management • Application Requirements • Please submit: • Updated résumé • Portfolio or links to short-form content you have planned, scripted, or managed • Brief explanation of your specific contribution to each portfolio sample • Available start date • Current and expected salary • Shortlisted applicants may be asked to complete a time-limited practical assessment involving content analysis, script development, and quality assurance.
Panchrest Wellness
