Creative Strategy Lead (Performance & Content)

Job Description

Are you someone who can turn ideas into high-performing content and make an entire creative team better at doing it? We’re looking for a senior creative who combines creative instinct, performance thinking, and exceptionally high standards . This isn't only about coming up with great concepts yourself. You’ll help raise the bar across our creative team by reviewing work, challenging thinking, developing the team, and building a stronger standard for what excellent creative looks like. You may currently be a Senior Creative Strategist, Creative Lead, Creative Team Lead, Associate Creative Director, or Creative Director . What matters more to us is the level you've operated at and the standards you've been exposed to. You’re stepping into a high-impact role Own creative strategy across paid and organic content Raise the quality and standards of our creative team Review and challenge scripts, copy, video edits, graphics, concepts, and creative briefs Coach creatives to improve their thinking and execution, not just fix their work for them Turn performance insights into scalable, high-performing creative concepts Work closely with media buyers, social strategists, designers, editors, and production See ideas tested, measured, iterated and scaled Directly influence client performance and creative direction What will my day-to-day look like? Creative Direction & Standards: Set a strong benchmark for what good creative looks like. Review the team's scripts, copy, video edits, graphics, concepts and briefs, and push the work from "good enough" to genuinely excellent. Team Development: Coach and train creatives to improve their strategic thinking, copywriting, ideation and execution. We’re specifically looking for someone who has made a team stronger, not only someone who has personally produced great work. Creative Strategy & Ideation: Develop content angles, hooks, narratives and campaign concepts across Meta, TikTok and other platforms. Performance-Driven Thinking: Analyse winning and losing creatives and translate those insights into the next round of ideas. You should be comfortable discussing CTR, CPL, CPA, ROAS and conversion performance, and being judged by them. Scriptwriting & Messaging: Develop and improve hooks, scripts, messaging frameworks and briefs for short-form videos, UGC, ads and organic social content. Creative Testing & Iteration: Partner with media buyers to build structured creative testing plans, identify why creatives are winning or losing, and continuously improve them. Creative Review: Give clear, actionable feedback to videographers, editors, designers and copywriters. Spot weak messaging, poor hooks, unnecessary scenes, unclear visual hierarchy or execution that doesn't meet the standard. Trend & Market Research: Stay close to consumer behaviour, competitors, platform changes and emerging creative formats, while knowing the difference between following a trend and creating something that actually performs. Cross-Team Collaboration: Work closely with Performance teams to ensure alignment from strategy through execution and performance analysis. About you Ideally, you have: 5+ years of senior creative, creative strategy, performance marketing or related experience Experience in a brand, performance-marketing agency, growth agency, or another highly demanding creative environment Worked somewhere with rigorous creative processes and exceptionally high quality standards Experience reviewing and improving other creatives' work, not only producing your own Evidence that you've coached, trained or developed a creative team Strong understanding of paid social, particularly Meta and TikTok A track record of developing ideas that convert , not simply look good Strong copywriting, storytelling and short-form scripting skills An analytical mindset and ability to interpret creative performance data Comfort being accountable for CPL, CPA, CTR, ROAS and business outcomes Strong understanding of UGC and performance creative The confidence to challenge mediocre work while giving constructive, useful feedback Clear written and spoken English High ownership, curiosity and attention to detail Bonus if you have Hands-on experience in media buying or performance analysis Experience building or improving a creative team's processes, QA systems, templates or frameworks Experience managing creators or UGC production pipelines Experience leading designers, editors, copywriters or content strategists A portfolio showing not only final creative, but the strategy, iteration and performance behind it Examples of people or teams whose work improved under your leadership What we’ll care about most We’re less interested in impressive titles than in evidence. Show us: What standard have you worked at? What did you personally improve? Who have you trained or developed? How did their work get better? And what happened to performance as a result? If your creative work looks great and performs even better , we’d like to hear from you. Application Question(s): Please indicate your current and expected salary (in PHP) Work Location: Remote