CascadEffects
Marketing & Automations Specialist | Full-Time | Remote | $8/hr Location: Remote, Philippines-based only Schedule Full-Time Work Hours: Must have strong overlap with Pacific Time business hours Compensation $8 USD/hour Type: Long-Term | Full-Time What You’ll Do CRM & Marketing Automation Help manage and improve marketing activity inside the CRM Build and maintain lead nurture workflows Create automated follow-up sequences based on lead source, service interest, contact status, or prospect behavior Assist with segmentation, tagging, lists, pipeline stages, and campaign tracking Identify leads that are not receiving proper follow-up Monitor automations and troubleshoot workflow issues Document CRM processes and create simple SOPs Work within Zoho and learn additional tools as needed Email Marketing Draft, build, schedule, and monitor email campaigns Create nurture campaigns for new prospects Build reactivation campaigns for older leads and former clients Write educational email sequences related to tax resolution, tax compliance, tax preparation, and DIY tax relief options Improve subject lines, calls to action, layouts, and sequence structure Track opens, clicks, replies, appointments, and conversions Follow good list-management and deliverability practices SMS Marketing Draft and deploy compliant SMS campaigns Create nurture, reactivation, reminder, and follow-up text sequences Coordinate SMS activity with email, phone, and CRM follow-up Monitor responses and route interested prospects appropriately Maintain proper consent and opt-out practices Improve messaging based on actual response data Sales Funnels & Landing Pages Map simple marketing funnels from content or ads to lead capture and follow-up Create or update landing pages, forms, thank-you pages, and booking pages Assist with guides, checklists, webinars, assessments, calculators, and lead magnets Improve headlines, CTAs, page structure, and form conversion Coordinate messaging across landing pages, email, SMS, ads, and CRM workflows Identify where prospects are dropping out of the funnel Collaborate with designers or other creative resources when needed DIYTaxRelief.com Social Media A major initial focus will be developing and executing a practical social media strategy for DIYTaxRelief.com. You will help: Create and maintain a content calendar Research common taxpayer questions, fears, objections, and misconceptions Turn topics into useful educational content Write posts, captions, carousels, FAQs, and short-form video scripts Create or coordinate branded graphics Edit or coordinate short-form video content Repurpose long-form content into multiple social assets Schedule and publish content consistently Monitor engagement, comments, and messages Identify high-performing topics and create follow-up content Create calls to action that move users into email lists, lead magnets, educational products, or consultations Potential platforms include Facebook, Instagram, YouTube, TikTok, and LinkedIn. Because this is a tax-related brand, content must be accurate, credible, and responsible. We do not want exaggerated claims or unrealistic promises. Content Creation & Repurposing Draft copy for emails, social media, landing pages, lead magnets, ads, and sales materials Turn videos, webinars, articles, client questions, and leadership ideas into marketing content Create basic graphics, carousels, presentations, thumbnails, and short-form videos Maintain brand consistency Convert rough notes, recordings, or ideas into polished content Use AI to improve speed while preserving accuracy and human judgment AI-Powered Marketing You should already use AI as part of your professional workflow. You may use AI for: Campaign ideas Audience research Copywriting drafts Content outlines Email variations Social media repurposing Video scripts Funnel planning Competitive research Data analysis SOP creation Quality control Required Experience At least 3 years of hands-on digital marketing experience Experience with CRM systems and marketing automation Experience creating and managing email campaigns Experience with SMS marketing or automated text follow-up Experience supporting landing pages, lead magnets, and sales funnels Experience creating social media content for a business or brand Strong marketing copywriting skills Professional experience using AI tools Working knowledge of Canva or a similar design platform Ability to create or edit basic short-form video content Strong written and spoken English Strong organization and project-management skills Ability to manage several projects and deadlines at once Strong research skills High attention to detail Ability to work independently Willingness to learn new systems and technology Nice to Have Experience marketing professional services Experience with tax, financial, accounting, or legal services Experience with consultation-based lead generation Experience with paid social media Experience with SEO or generative-engine optimization Experience creating lead magnets, webinars, quizzes, or downloadable guides Experience documenting SOPs and improving processes What We’re Looking For We are looking for someone who is: High-agency and proactive Resourceful when solving problems Creative but business-minded Fast but careful Organized with projects, files, campaigns, and reports Comfortable with ambiguity Strong in written communication Detail-oriented Data-aware Coachable and open to feedback Trustworthy with sensitive business and customer information Able to work independently without needing every step explained Initial 90-Day Priorities Days 1–30: Learn and Audit Learn the company’s services, customers, sales process, and brand voice Review the CRM, lead lists, workflows, funnels, and current marketing activity Review DIYTaxRelief.com and its intended audience Identify immediate opportunities Create an organized project tracker Develop a 30-day DIYTaxRelief.com content calendar Establish baseline marketing metrics Days 31–60: Build and Launch Launch consistent DIYTaxRelief.com social media content Build or improve a lead-nurture sequence Launch at least one older-lead reactivation campaign Coordinate email and SMS follow-up Improve at least one landing page or funnel Establish a repeatable content-production process Begin regular reporting Days 61–90: Optimize and Expand Analyze campaign results Improve campaigns based on performance Expand high-performing content topics Create a system for turning company expertise into ongoing marketing content Identify additional CRM and automation opportunities Present a recommended marketing roadmap for the next 90 days To Apply Please submit the following to inigo@cascadeffects.com 1. A viewable link to your updated resume 2. Samples of your marketing work, such as: Email campaigns Social media posts Landing pages or funnels Lead magnets CRM workflows or automations Reports or campaign results 3. A short paragraph describing your experience with: CRM and marketing automation Email marketing SMS marketing Funnels or landing pages Social media content AI tools 4. A list of tools you have used for: CRM Email SMS Design Video AI Project management 5. A brief example of a marketing project you personally took from idea to execution 6. Any available performance metrics from previous campaigns, such as open rates, clicks, leads, booked calls, or conversions Subject Line: Marketing & Automations Specialist – [Your Full Name] We are looking for a smart, resourceful, AI-forward marketer who can take ownership, execute across multiple channels, and help build measurable marketing systems. Pay: Php424.00 - Php485.00 per hour Work Location: Remote
CascadEffects
