Moove Pty Ltd
Lead Video Editor & Performance Creative Specialist About The Role We are looking for a high-performing Creative Specialist (Video Focus) to lead video content creation across our growing portfolio of industrial and lead-generation brands. Your main focus will be editing attention-grabbing video content designed to drive leads and engagement ranging from direct-response Facebook and Instagram ads to polished YouTube videos and quick, high-impact organic Reels. You aren't just cutting footage; you understand viewer psychology, retention strategies, and how to hook a target audience within the first 3 seconds to keep them watching. Key Responsibilities Video Production & Editing: Produce high-converting paid social ads, long-form YouTube videos, and short-form vertical videos (Reels, Shorts, TikToks) optimized for lead generation. Engagement & Retention Strategy: Apply proven direct-response techniques, such as pattern interrupts, dynamic pacing, custom sound design, bold text overlays, and high-impact visual hooks, to maximize 3-second hook rates and viewer retention. Data-Driven Iteration: Analyze campaign performance metrics (drop-off rates, hook rates, cost-per-lead) to rapidly produce new creative iterations, testing different hooks, angles, and calls-to-action. Static Creative Support: Design secondary graphic assets, including high-converting image ads, YouTube thumbnails, banner graphics, and carousel posts. Portfolio Versatility: Adapt video style and framing across different technical niches within the metalworking, industrial tool, fabrication, and manufacturing spaces (such as welding tables, CNC workholding, changeover tools, and industrial equipment). Requirements & Qualifications Portfolio Required: A strong reel or portfolio showcasing high-converting paid social ads, long-form content, and short-form social videos. Direct-Response Expertise: Deep knowledge of lead-generation video frameworks (hook, pain point, value proposition, clear call-to-action). Technical Mastery: Advanced proficiency in Adobe Premiere Pro, After Effects, Photoshop (or Illustrator/CapCut Pro). Self-Starter: Ability to take raw footage, workshop/product demonstrations, user-generated content, and technical product assets and turn them into compelling stories independently. How To Apply Please submit your resume along with a portfolio or video reel that includes specific examples of paid performance video ads, short-form vertical content , and long-form Youtube-style videos you have created. Benefits Flexible schedule Work from home Work Location: Remote
Moove Pty Ltd
