Head of Marketing

Job Description

& Agent Growth Department: Marketing & Agent Growth Reports To: CEO Location: Remote, with occasional travel for meetings, trainings, and events Employment Type: Full-Time Compensation Base salary plus performance-based compensation tied to marketing services revenue, client growth, retention, and agreed marketing outcomes. About The Company The Company is a growing, relationship-first real estate brokerage focused on helping agents build stronger and more sustainable businesses through leadership, coaching, marketing, technology, AI, systems, and community. The Marketing Services Division provides done-for-you marketing and personal-brand support to help agents stay visible, build relationships, strengthen their brands, and generate new business opportunities. About The Role The Head of Marketing & Agent Growth will lead the Company’s overall marketing strategy, support agents with their individual marketing needs, and drive the growth of the Marketing Services Division. This is a strategic, relationship-driven, and revenue-focused role — not primarily a graphic design or production position. The person in this role will work directly with agents to understand their businesses, identify marketing opportunities, recommend solutions, introduce appropriate marketing services, guide agents through the sales process, and oversee onboarding and fulfillment coordination. Key Responsibilities Marketing Strategy & Brand Leadership \ Develop and manage the Company’s overall marketing strategy. \ Create marketing plans that support recruiting, agent retention, training, company growth, culture, and brand awareness. \ Strengthen the Company’s positioning, messaging, and brand voice. \ Turn company goals into campaigns, timelines, and measurable outcomes. \ Lead campaign strategy, messaging, copywriting, and creative direction. \ Maintain marketing, content, training, and event calendars. \ Review campaign performance and recommend improvements. \ Ensure consistent branding across websites, email, social media, community platforms, YouTube, presentations, and agent communications. Agent Marketing & Relationship Management \ Serve as the primary marketing point of contact for agents. \ Build relationships through calls, meetings, trainings, events, and proactive outreach. \ Proactively reach out to agents instead of waiting for marketing requests. \ Understand each agent’s business, goals, challenges, market, budget, and marketing activity. \ Conduct marketing consultations, brand audits, website reviews, and strategy sessions. \ Identify gaps in branding, websites, social media, databases, content, and follow-up systems. \ Recommend practical marketing priorities based on each agent’s goals and resources. \ Help agents improve their personal brand, content, email marketing, websites, social media, and database marketing. \ Follow up after consultations and help agents take action. \ Share recurring agent feedback and needs with leadership. Marketing Services Sales & Growth \ Lead the growth strategy for the Marketing Services Division. \ Understand all available services, pricing, deliverables, timelines, and processes. \ Introduce agents to marketing services through consultations, email, trainings, webinars, events, and direct outreach. \ Conduct discovery calls to understand agent needs. \ Recommend services based on the agent’s goals, budget, and marketing needs. \ Clearly explain services, pricing, timelines, responsibilities, and expectations. \ Confidently ask for the business when there is a strong fit. \ Follow up with prospects and move opportunities through the sales process. \ Maintain an organized pipeline of prospects, proposals, enrollments, active clients, renewals, and cancellations. \ Identify upsell and expansion opportunities with existing clients. \ Track leads, conversions, revenue, retention, and cancellations. Client Onboarding \ Own the onboarding experience for new marketing services clients. \ Welcome new clients and explain next steps. \ Confirm agreements, payments, services, timelines, responsibilities, and communication expectations. \ Collect required information, files, brand assets, and account access. \ Set up projects, tasks, deadlines, owners, and workflows in Monday.com. \ Coordinate kickoff meetings and handoffs to the fulfillment team. \ Monitor the first stages of service delivery. \ Check in with clients during their first 30 days. \ Address onboarding concerns and coordinate solutions. \ Maintain organized client records and improve onboarding systems when needed. New Agent Marketing Onboarding \ Participate in the onboarding of newly affiliated agents. \ Introduce agents to available marketing tools, resources, trainings, templates, and support. \ Explain what is included with the brokerage and what is available separately through marketing services. \ Conduct an initial marketing assessment for each new agent. \ Identify the top marketing priorities they should focus on first. \ Coordinate agent bios, headshots, profiles, websites, welcome campaigns, and announcements when needed. \ Follow up after onboarding to encourage adoption and identify additional needs. Content, Messaging & Storytelling \ Lead messaging and content strategy for major company initiatives. \ Develop copy and messaging for recruiting, training, agent recognition, culture, announcements, and marketing services. \ Turn leadership ideas into campaigns, emails, scripts, website copy, presentations, and marketing briefs. \ Develop agent stories, success stories, and recognition content. \ Maintain a consistent, clear, personal, and human brand voice. Training & Event Marketing \ Lead marketing for trainings, webinars, workshops, meetings, and company events. \ Manage the training and event marketing calendar. \ Develop promotional messaging, registration campaigns, reminders, and follow-up communication. \ Coordinate graphics, presentations, landing pages, emails, social posts, and other event materials. \ Track registrations, attendance, participation, and feedback. Websites & Digital Platforms \ Oversee website strategy, structure, messaging, and content. \ Coordinate website updates, landing pages, agent pages, recruiting pages, and service pages. \ Maintain accurate information about services, pricing, processes, testimonials, FAQs, and calls to action. \ Improve website user experience and lead-generation opportunities. \ Coordinate advanced development or integrations with appropriate specialists. \ Ensure website leads are captured, tracked, and followed up. Community, YouTube & Agent Communication \ Manage the strategy and organization of the Company’s online agent community. \ Determine which trainings, resources, announcements, stories, and updates should be shared. \ Encourage agent participation through useful content and personal outreach. \ Oversee the Company’s YouTube content strategy. \ Coordinate video editing, thumbnails, uploads, titles, descriptions, and publishing with the production team. \ Coordinate messaging across email, community platforms, social media, meetings, and other channels. Marketing Operations & Project Management \ Build and manage marketing workflows in Monday.com. \ Coordinate marketing projects from request through completion. \ Ensure every project has a clear owner, deadline, purpose, status, and next step. \ Coordinate designers, editors, website specialists, virtual assistants, contractors, and vendors. \ Manage revisions, approvals, missing information, and project communication. \ Build repeatable systems for campaigns, onboarding, trainings, websites, and recurring marketing activities. \ Document processes so work can be delegated and scaled. \ Monitor team capacity and identify bottlenecks. \ Maintain quality standards without becoming the main production person. Agent Engagement & Retention \ Create initiatives that help agents feel recognized, supported, and connected. \ Develop welcome campaigns, milestone recognition, anniversaries, success stories, and community highlights. \ Identify disengaged agents and coordinate thoughtful outreach. \ Gather feedback about marketing support, trainings, communication, and services. \ Recommend improvements that increase agent satisfaction, participation, productivity, and retention. Role Boundaries The Head of Marketing & Agent Growth is responsible for strategy, relationships, sales, onboarding, coordination, and quality — not being the Company’s primary production person. This Role Owns \ Marketing strategy and brand direction. \ Agent marketing relationships and consultations. \ Agent outreach and marketing assessments. \ Marketing services discovery and sales conversations. \ Sales pipeline management and growth. \ Client onboarding. \ New-agent marketing onboarding. \ Campaign planning and creative direction. \ Copywriting and messaging. \ Training and event marketing. \ Website strategy and messaging. \ Marketing systems and workflows. \ Project coordination and team direction. \ Quality control and reporting. This Role May Coordinate but Does Not Need to Personally Execute \ High-volume graphic design. \ Logo design. \ Daily Canva production. \ Video editing and animation. \ Advanced website development. \ Daily social media posting. \ Photography and videography. \ Large-scale content repurposing. \ Routine client fulfillment. \ Technical integrations. \ Repetitive administrative production. The goal is to hire a marketing and growth leader — not a production coordinator handling every flyer, website edit, or social media request. Required Qualifications \ 5+ years of experience in marketing, account management, business development, consultative sales, real estate, or a related field. \ Strong written and verbal communication skills. \ Experience developing marketing strategies, campaigns, messaging, and content. \ Strong relationship-building and client-facing experience. \ Experience conducting discovery calls, consultations, assessments, or sales conversations. \ Comfortable proactively reaching out to agents and asking for the business when appropriate. \ Strong project management and organizational skills. \ Experience managing multiple projects, clients, stakeholders, team members, or contractors. \ Strong copywriting, storytelling, editing, and messaging skills. \ Strong problem-solving and decision-making skills. \ Ability to work independently and follow through without constant supervision. \ Comfortable balancing relationship-building with revenue and performance expectations. \ Comfortable working in a fast-moving remote environment. Preferred Qualifications \ Experience in real estate, a brokerage, real estate team, marketing agency, coaching company, or membership organization. \ Knowledge of real estate agent marketing, personal branding, recruiting, retention, database marketing, and lead generation. \ Experience selling marketing, branding, website, consulting, or content services. \ Experience onboarding clients into recurring service packages. \ Familiarity with Lofty, Squarespace, Monday.com, Circle, Canva, CRM systems, email marketing platforms, and social media tools. \ Experience managing virtual assistants, designers, developers, editors, contractors, or creative teams. \ Basic website management experience. \ Experience tracking marketing, sales, engagement, retention, and revenue metrics. \ Experience using AI for research, writing, planning, content development, analysis, or workflow improvement. Ideal Candidate The ideal candidate is strategic, proactive, relationship-driven, and commercially aware. They can develop a company-wide marketing strategy while also speaking directly with an individual agent about their business and marketing needs. They proactively reach out, identify opportunities, recommend solutions, follow up, and ensure commitments are completed. They are comfortable conducting consultations, recommending services, asking for the sale, onboarding clients, and coordinating a fulfillment team. They understand that marketing is not simply creating graphics or posting content. Marketing should strengthen relationships, communicate value, generate opportunities, and support measurable business outcomes. Key Performance Measures \ Agent conversations and marketing consultations. \ Consultation follow-up completion. \ New-agent marketing onboarding completion. \ Agent satisfaction and engagement. \ Marketing services discovery calls and proposals. \ Discovery-to-enrollment conversion rate. \ New recurring and one-time revenue. \ Active clients, retention, renewals, and cancellations. \ Client onboarding completion and first-30-day experience. \ Marketing campaign performance. \ Training registrations and attendance. \ Email, website, and community engagement. \ On-time project completion. \ Quality and organization of marketing workflows. \ Development of repeatable marketing systems. First 90 DaysFirst 30 Days — Learn & Audit \ Learn the Company’s business model, brand, agents, systems, services, and culture. \ Meet with leadership, operations, recruiting, brokerage, marketing team members, and agents. \ Review current websites, campaigns, emails, social media, community platforms, YouTube, and marketing workflows. \ Learn all marketing services, pricing, processes, and fulfillment standards. \ Review the sales pipeline, active clients, onboarding process, and fulfillment workflows. \ Identify immediate marketing, sales, onboarding, communication, and operational gaps. \ Establish baseline performance metrics. Days 31–60 — Build the Foundation \ Establish a consistent agent outreach and consultation process. \ Create a repeatable marketing audit and recommendation process. \ Improve the marketing services sales pipeline and tracking system. \ Document client onboarding and handoff processes. \ Establish marketing, content, training, and communication calendars. \ Improve how marketing resources and services are introduced to agents. \ Begin consistent proactive agent outreach. \ Identify priority campaigns for recruiting, retention, training, culture, and revenue growth. Days 61–90 — Launch & Improve \ Present and execute a prioritized quarterly marketing plan. \ Launch priority marketing and growth campaigns. \ Begin reporting marketing, sales, agent engagement, and revenue metrics. \ Recommend improvements to services, positioning, onboarding, fulfillment, and client experience. \ Establish a consistent reporting process. \ Clarify responsibilities across strategy, sales, onboarding, project management, and production. \ Identify additional staffing, contractor, system, or training needs. \ Provide leadership with a clear assessment of what is working, what needs improvement, and recommended next steps. Pay: Up to Php100,000.00 per month Application Question(s): How many years of experience do you have in marketing strategy, business development, account management, consultative sales, or real estate marketing? Have you worked directly with real estate agents, brokerages, or clients to assess their marketing needs, recommend solutions, and manage ongoing relationships? Are you comfortable leading marketing strategy while also conducting discovery calls, recommending paid marketing services, asking for the sale, and overseeing client onboarding and fulfillment coordination? Work Location: Remote