Kalgreens Architects Inc.
Senior Content Creator & Digital Marketing Specialist Location: Remote — Philippines Job Type: Part-Time during probation, progressing to Full-Time Initial Hours: 30 hours per week After Probation: 40 hours per week Experience Required: Minimum 4 years About the Position Kalgreens Architects Inc. is a Canadian architecture and engineering practice seeking an experienced Senior Content Creator & Digital Marketing Specialist based in the Philippines to take ownership of our content, digital advertising, and online presence. This is not simply a social-media posting position . We are looking for someone who understands the complete digital marketing process: Research → Strategy → Content Creation → Publishing → Advertising → Analytics → Optimization → Lead Generation The successful candidate will create high-quality content while helping us improve search visibility, strengthen our brand, manage digital campaigns, and generate qualified project inquiries. You should be equally comfortable writing an SEO article, researching Google Ads keywords, editing a professional video, creating an AI avatar, preparing social content, and reviewing analytics to determine what is actually working. Key Responsibilities Content Creation & SEO Research and write high-quality website articles and educational content Conduct keyword, search-intent, competitor, and content-gap research Develop SEO content strategies and content calendars Optimize website pages for organic search Prepare SEO titles, meta descriptions, headings, internal links, and calls to action Update and improve existing website content Turn technical subjects into clear, engaging content for prospective clients Repurpose successful content across multiple platforms and formats Assist with local SEO and location-specific content strategies Maintain consistent brand voice and messaging Google Ads & Digital Advertising Conduct Google Ads keyword research Develop keyword groups and campaign structures Write compelling search-ad headlines and descriptions Research and maintain negative keyword lists Review search terms and campaign performance Assist with campaign setup, monitoring, testing, and optimization Develop and improve landing-page content Conduct A/B testing of advertising messages and calls to action Monitor metrics including CTR, CPC, conversion rate, CPA, and qualified leads Recommend changes based on actual campaign performance Video & Short-Form Content Create professional short-form videos for Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and other platforms Edit both short- and long-form video content Develop scripts, hooks, captions, and calls to action Add B-roll, graphics, subtitles, transitions, music, and other production elements Turn longer videos and articles into multiple pieces of short-form content Create thumbnails and supporting graphics Maintain professional visual and audio quality AI Content & Production Strong AI proficiency is an important requirement for this position. You should be comfortable using modern AI tools for: Content research and ideation Copywriting and editing SEO research and content development Scriptwriting Image generation Video production Voice generation Content repurposing Workflow automation AI-assisted research and analysis Experience with HeyGen or similar AI-avatar/video platforms is required or strongly preferred. Experience with ChatGPT, Claude, Gemini, Midjourney, Runway, ElevenLabs, Canva AI, or comparable platforms is an advantage. We are not looking for someone who simply generates AI content and publishes it. You must have the judgment to review, fact-check, rewrite, and improve AI-generated material so that the final product is accurate, natural, professional, and consistent with our brand. Social Media & Online Presence Help manage our presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms Develop and maintain a structured content calendar Schedule and publish content Adapt content appropriately for each platform Monitor performance and identify successful content Research competitors and emerging content trends Recommend new opportunities for audience growth and engagement Help maintain a consistent and professional online brand Website & Analytics Publish and format content in WordPress or a comparable CMS Understand basic website structure and on-page SEO Optimize images and content for web use Use Google Analytics 4 and Google Search Console Monitor organic search performance Track website traffic and conversions Use UTM tracking where appropriate Prepare concise monthly performance reports Identify what is working, what is not, and what should be changed Required Qualifications Candidates must have: At least 4 years of relevant professional experience in content creation, digital marketing, SEO, or a closely related role Excellent written and spoken English Strong professional writing and editing ability Demonstrable SEO knowledge Keyword research and search-intent experience Hands-on experience with Google Ads Strong video-editing skills Experience producing short-form social video Strong knowledge of current AI tools Experience creating AI-generated content, video, or avatars Experience with WordPress or another major CMS Working knowledge of Google Analytics 4 Working knowledge of Google Search Console Experience managing content across multiple social-media platforms Ability to research unfamiliar and technical subjects Strong attention to detail Strong organizational and time-management skills Ability to work independently in a remote environment Preferred Qualifications The following will be considered significant advantages: Experience marketing architecture, engineering, construction, real estate, or professional services Experience generating leads for service-based businesses Advanced Google Ads experience Experience with Ahrefs, Semrush, or similar SEO platforms Local SEO experience Landing-page and conversion-rate optimization experience Graphic-design experience Canva proficiency Adobe Premiere Pro, DaVinci Resolve, CapCut, or equivalent video-editing experience HeyGen experience AI workflow or marketing automation experience Experience creating marketing dashboards or performance reports The Person We Are Looking For We are looking for someone who is both creative and analytical . You should not need to be told exactly what to create every day. We want someone who can look at our business, our competitors, search data, advertising results, website analytics, and existing content and proactively identify opportunities. You should naturally ask questions such as: What are prospective clients searching for? Which services should we be promoting? Which keywords demonstrate commercial intent? What questions are prospective clients asking? Which content is generating traffic? Which traffic is actually producing qualified leads? Which advertising is converting? What content can be repurposed? What are competitors doing successfully? What should we test next? Ultimately, we are not measuring success by how many posts you create. Success means increasing our online visibility, establishing authority, improving engagement, generating qualified traffic, and helping turn that traffic into real project inquiries and new business . Working Hours The successful candidate will initially work approximately 30 hours per week during the probationary period . Following successful completion of probation, the position is expected to increase to approximately 40 hours per week . This is intended to be a long-term position for the right candidate. How To Apply Please submit your résumé together with a portfolio demonstrating relevant work. Your application should include examples of as many of the following as possible: Website articles or long-form content you personally created SEO content or campaigns Evidence of SEO performance or ranking improvements Google Ads campaigns you worked on Short-form videos you personally created and edited AI-generated videos or AI-avatar content Social-media accounts or campaigns you managed Landing pages or other lead-generation content Graphics, thumbnails, or other visual content Where possible, provide measurable results such as: Organic traffic growth, keyword ranking improvements, CTR, CPC, conversion rates, CPA, leads generated, audience growth, or engagement improvements. Please clearly explain what you personally contributed to each example. Application Question Please answer the following question in your application: You have just joined a Canadian architecture and engineering firm that wants to generate more qualified project inquiries through its website, Google, and social media. What are the first three things you would analyze or change, and why? Please provide a specific answer rather than a generic marketing response. Applications without relevant work samples may not be considered. Pay: Php200.00 - Php220.00 per hour Expected hours: 30.0 – 40.0 per week Benefits Flexible schedule Paid training Work from home Work Location: Remote
Kalgreens Architects Inc.
