NexusPoint
Role Overview We are looking for a Digital Marketing Specialist who can help businesses grow through strong digital marketing strategies across social media, email, websites, and paid ads. This role focuses on increasing leads, sales, and brand awareness through well-planned and data-driven campaigns. Primary Goal Plan, execute, and optimize multi-channel digital marketing campaigns to drive traffic, generate leads, and increase revenue. Manage both paid and organic strategies while ensuring all campaigns align with business goals and deliver measurable ROI. Key Responsibilities Strategy & Planning Develop and execute digital marketing strategies aligned with business goals Conduct market research to identify trends, audiences, and opportunities Create content calendars for social media, email, and other digital channels Define KPIs and track campaign performance Improve customer acquisition and retention strategies across channels Content & Campaign Execution Create, manage, and publish content across social media, website, and email Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) and track ROI Repurpose content across platforms to maximize reach and engagement Collaborate with designers, copywriters, and other creatives for campaign assets Analytics & Optimization Monitor performance data and optimize campaigns for better results Run A/B tests to improve conversions and engagement Manage SEO strategies and website performance Provide reports and insights to leadership Brand Growth Strengthen brand messaging across all digital channels Identify and explore growth opportunities on emerging platforms Experience Required 3+ years experience as a Digital Marketing Specialist Strong experience in managing multi-channel digital campaigns Hands-on experience in both paid and organic marketing Core Tools & Platforms (Candidates must have intermediate to advanced experience in at least one tool per category): Collaboration: Google Workspace, Microsoft 365 Communication: Slack, Zoom, Google Meet, Loom Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence Design & Content Creation: Canva, Adobe Express, VistaCreate, Stencil Content Repurposing: repurpose.io Analytics: GA4, Adobe Analytics, Matomo, Plausible Link Management: Bitly, Rebrandly, short.io, TinyURL, UTM tools Link-in-Bio Tools: Linktree, ManyChat Email Marketing: Klaviyo, Campaign Monitor, SendGrid, Mailgun, Amazon SES, Postmark Marketing Automation: Mailchimp, Omnisend, Drip, ActiveCampaign, Constant Contact, Brevo, HubSpot Marketing Hub Ads Management: Google Ads, Microsoft Ads, TikTok Ads, Meta Ads Manager, LinkedIn Ads Tag Management: Google Tag Manager, Tealium iQ, Adobe Launch, Ensighten Landing Pages: Unbounce, Instapage, Leadpages, Webflow BI & Reporting: Tableau, Airtable, Power BI, Looker Studio, Metabase Behavior Analytics: Hotjar, Microsoft Clarity, Crazy Egg, FullStory AI Tools: ChatGPT, Gemini Nice to Have CRM Tools: HubSpot, Salesforce, Zoho, Pipedrive Video Editing: CapCut, Adobe Premiere Rush, VN, iMovie, Vimeo Social Media Scheduling: Buffer, Hootsuite, Later, Loomly, Planoly, Sprout Social, Metricool, Vista Social E-Commerce Platforms: Shopify, TikTok Shop, LTK, ShopMy Automation Tools: Zapier, Make, n8n, Pipedream SEO Tools: SEMrush, Ahrefs, Moz, SE Ranking Learning Platforms: Kajabi, Thinkific, Teachable Data Integration & Reporting: Supermetrics, Funnel.io, Improvado, Windsor.ai Affiliate Management: PartnerStack, CJ Affiliate
NexusPoint
