Paid Ads Specialist

Job Description

This is a remote position. Job Summary We are looking for a data-driven and results-oriented Paid Ads Specialist to plan, manage, and optimize digital advertising campaigns across multiple platforms. The ideal candidate has strong experience in paid media strategy, audience targeting, campaign optimization, and performance analysis to generate leads, sales, and brand awareness. Key Responsibilities Campaign Strategy & Management Develop and execute paid advertising strategies aligned with client goals Create, launch, and manage campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads Conduct audience research, targeting, and retargeting setup Manage advertising budgets and bidding strategies Campaign Optimization Monitor campaign performance daily and optimize for conversions, CTR, ROAS, and CPC Perform A/B testing on ad creatives, copy, headlines, and landing pages Adjust targeting, placements, and budgets based on performance data Identify scaling opportunities for successful campaigns Creative & Content Coordination Collaborate with graphic designers, video editors, and copywriters for ad creatives Develop compelling ad copy and calls-to-action Ensure creatives align with brand messaging and campaign objectives Analytics & Reporting Track and analyze campaign performance metrics Prepare weekly and monthly performance reports Provide actionable insights and recommendations Monitor conversion tracking, pixels, and analytics tools Lead Generation & Funnel Support Support lead generation and customer acquisition strategies Coordinate with sales or marketing teams to improve conversion funnels Assist with landing page optimization and marketing automation workflows Requirements Qualifications Proven experience managing paid advertising campaigns Strong understanding of Meta Ads Manager and Google Ads Experience with campaign tracking, analytics, and conversion optimization Knowledge of audience segmentation and re-targeting strategies Strong analytical and problem-solving skills Excellent communication and project management abilities Ability to manage multiple campaigns and deadlines Preferred Skills Google Analytics and Google Tag Manager experience Funnel-building and lead generation knowledge Copywriting for ads and landing pages Basic graphic design understanding Experience with CRM and automation platforms Familiarity with AI marketing tools Tools & Platforms Meta Ads Manager Google Ads TikTok Ads Manager LinkedIn Campaign Manager Google Analytics Google Tag Manager Canva / Adobe Creative Suite GoHighLevel, HubSpot, or other CRM tools KPIs / Performance Metrics Return on Ad Spend (ROAS) Cost Per Lead (CPL) Click-Through Rate (CTR) Conversion Rate Cost Per Click (CPC) Lead quality and acquisition volume Campaign ROI and scalability Benefits Work Setup Remote Full-time / Part-time