Digital Advertising and Creative Marketing Specialist (Remote)

Job Description

Position Overview We are seeking a Digital Advertising and Creative Marketing Specialist with strong experience in Meta advertising, creative development, local lead generation, and campaign troubleshooting. The successful candidate will be responsible for managing multiple client advertising campaigns, developing high-performing creative content, monitoring campaign results, and ensuring that leads can move smoothly from the advertisement through to the client's CRM or sales process. This role requires someone who is analytical, creative, technically capable, and comfortable taking ownership of campaigns with minimal day-to-day supervision. Key Responsibilities Meta Ads Management Manage advertising campaigns across Facebook and Instagram using Meta Ads Manager. Handle campaign setup, audience configuration, launch, monitoring, optimization, and reporting. Work with different campaign objectives, including lead generation, website traffic, awareness, remarketing, and conversions. Review account performance and determine appropriate optimization actions. Monitor important indicators such as CPL, CTR, CPM, frequency, conversion rates, lead quality, and spending efficiency. Identify the causes of weak campaign performance and recommend corrective actions. Review and optimize existing client accounts without requiring detailed step-by-step instructions. Local Lead Generation Develop paid advertising strategies for businesses serving defined geographic markets. Build location-focused campaigns using radius targeting, ZIP/postal codes, cities, neighborhoods, and service areas. Work effectively with smaller advertising budgets while maintaining efficient spend. Develop messaging and promotional concepts designed to generate inquiries, phone calls, appointments, estimates, store visits, and form submissions. Assess whether campaign issues originate from targeting, creative, offers, budget allocation, landing pages, tracking, or lead follow-up. Advertising Creative & Content Develop advertising concepts tailored to specific audiences and business objectives. Write engaging headlines, primary text, hooks, captions, and calls-to-action. Produce short-form video advertisements and social media content. Create multiple versions of creative assets for testing. Develop promotional, UGC-inspired, educational, problem/solution, and local-business advertising concepts. Work with creative platforms such as Canva, CapCut, Adobe Express, Descript, VEED, InVideo, Runway, or comparable software. AI-Powered Creative Development Incorporate AI tools into the creative and campaign-development process. Use AI to generate campaign concepts, scripts, hooks, headlines, and content variations. Enhance or repurpose client-provided images, videos, and marketing materials. Develop alternative creative assets for A/B testing and campaign experimentation. Utilize platforms such as ChatGPT, Canva AI, CapCut AI, Runway, Adobe Firefly, Gemini, Claude, Perplexity, Descript, VEED, or equivalent AI-enabled tools. Tracking & Campaign Troubleshooting The role also involves supporting the technical elements behind lead-generation campaigns. The candidate should be familiar with: Meta Pixel Meta Conversions API Meta Events Manager Conversion and event tracking Meta lead forms Landing pages WordPress websites Website forms Thank-you pages Tracking scripts Google Tag Manager Basic GA4 GoHighLevel or comparable CRM systems CRM lead routing and delivery Lead-source attribution Broken links, redirects, forms, and tracking problems You are not expected to be a full-time developer. However, you should be capable of investigating common technical problems, identifying the likely source of an issue, documenting your findings, implementing straightforward fixes, and escalating more complex matters when required. CRM & Lead Management Experience with GoHighLevel is an advantage. You should understand how paid advertising interacts with: Lead forms and landing pages CRM pipelines Lead capture Automated email and SMS follow-ups Appointment scheduling Lead attribution Reporting Sales follow-up processes Working Style This position requires a high level of ownership and initiative. You should be comfortable: Taking responsibility for established campaigns and accounts. Quickly reviewing an account and understanding its current condition. Managing a large number of smaller-budget local campaigns. Handling campaign and tracking issues independently. Suggesting improvements based on performance data. Communicating updates and recommendations clearly. Managing priorities across multiple campaigns and clients. Following campaigns through the complete process—from setup and creative development to optimization and reporting. We are looking for someone who can work independently, make informed decisions, and keep the team updated rather than waiting for instructions at every stage. Required Skills & Experience Practical experience managing Meta advertising campaigns. Experience with Facebook and Instagram advertising from setup through reporting. Background in local-business or location-based digital advertising. Experience with geographically targeted campaigns (within a 5 to 10-mile radius.) Experience handling multiple accounts with relatively small advertising budgets. Ability to manage a high volume of campaigns simultaneously (40–50 client campaigns per month.) Strong copywriting and advertising creative skills. Experience producing and editing short-form video content. Experience using AI tools for advertising and creative production. Working knowledge of Meta Pixel and Conversions API. Familiarity with WordPress and website-related troubleshooting. Understanding of landing-page, form, conversion, and lead-delivery issues. Ability to investigate and resolve common campaign-related technical problems. Strong analytical and reporting skills. Clear written and verbal communication. Ability to work independently and manage multiple priorities. Portfolio or examples of previous campaign/creative work. Nice-to-Have Experience Candidates with any of the following will have an added advantage: Digital marketing agency experience. GoHighLevel or comparable CRM experience. Google Tag Manager. GA4 event and conversion tracking. WordPress form platforms such as Gravity Forms, WPForms, Contact Form 7, Elementor Forms, or similar tools. Google Ads, TikTok Ads, or LinkedIn Ads. Experience supporting campaigns for home-service companies, wellness brands, healthcare providers, legal practices, construction businesses, nonprofits, or other locally focused businesses. What Success Looks Like Success in this role means keeping campaigns organized, identifying performance opportunities early, producing fresh creative for testing, maintaining accurate tracking, and helping ensure that advertising-generated leads reach the appropriate destination. The ideal candidate combines paid media expertise, creative thinking, analytical ability, and practical technical troubleshooting skills in one role. Work Schedule: Monday - Friday (Nightshift, 9 pm - 1 am PH Time) Pay: Php65,000.00 - Php75,000.00 per month Benefits Company events Work from home Experience: Content Creation: 5 years (Required) Meta Ads: 5 years (Required) AI Tools: 5 years (Required) Local Small Business Marketing: 5 years (Required) Go High Level: 5 years (Required) Work Location: Remote