Go Hire Virtual
About The Company Go Hire Virtual is a growing virtual staffing and BPO agency that connects businesses with talented remote professionals across technology, engineering, administration, operations, customer service, marketing, and business support. We partner with businesses worldwide to build reliable, high-performing remote teams that help drive business growth. We're looking for an experienced Social Media Paid Ads & Content Specialist who is passionate about performance marketing, content creation, and delivering measurable results through social media advertising. About The Role This is an exciting opportunity for a digital marketer who enjoys both performance marketing and content creation . In this role, you'll manage paid advertising campaigns across Meta and TikTok while also producing engaging creative content that supports campaign performance. You'll work closely with our marketing team to develop strategies, optimize campaigns, and create content that helps businesses reach their marketing goals. If you're comfortable combining data-driven decision making with creative execution, we'd love to hear from you. Key Responsibilities Paid Advertising Plan, launch, manage, and optimize paid advertising campaigns across Facebook, Instagram, and TikTok. Develop campaigns focused on lead generation, website traffic, conversions, and brand awareness. Build and optimize custom audiences, lookalike audiences, retargeting audiences, and interest-based campaigns. Monitor campaign performance and continuously optimize budgets, targeting, placements, and creatives. Track and analyze key performance metrics, including: Return on Ad Spend (ROAS) Cost Per Lead (CPL) Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Rate Cost Per Acquisition (CPA) Configure and maintain Meta Pixel, TikTok Pixel, and conversion tracking. Prepare regular performance reports with insights and recommendations for improvement. Content Creation Create engaging videos, Reels, TikToks, Shorts, graphics, and images for both paid and organic campaigns. Edit short-form videos optimized for social media platforms. Design high-performing ad creatives using Canva, Adobe Express, or similar design tools. Assist with content planning and scheduling across multiple social media platforms. Maintain a consistent brand voice and visual identity. Collaboration Work closely with the Marketing Manager to execute digital marketing campaigns. Collaborate with the Google Ads & SEO Specialist to ensure consistent messaging across campaigns and landing pages. Stay informed on social media trends, advertising updates, and platform best practices. Required Qualifications At least 2 years of experience managing Meta Ads campaigns. Experience creating and optimizing paid social campaigns focused on lead generation, conversions, or e-commerce. Working knowledge of Meta Ads Manager and TikTok Ads Manager. Experience implementing Meta Pixel, TikTok Pixel, and conversion tracking. Experience producing short-form video content for social media. Proficiency with Canva, Adobe Express, or similar creative tools. Strong understanding of campaign optimization, A/B testing, and performance analysis. Ability to interpret campaign data and make data-driven decisions. Excellent communication and organizational skills. Ability to manage multiple projects and deadlines in a remote work environment. Preferred Qualifications Experience with any of the following is a plus: Google Analytics (GA4) Meta Business Suite CapCut Adobe Premiere Pro Adobe After Effects Landing page optimization Conversion Rate Optimization (CRO) Agency experience CRM and marketing automation platforms Job Requirements Reliable computer (Intel i5/i7 or equivalent) Minimum 50 Mbps wired internet connection Noise-canceling headset Quiet home office suitable for conducting live virtual training Webcam for daily meetings and other online sessions Proficient in Google Workspace or Microsoft Office Comfortable using Zoom and other online collaboration tools Work Schedule: 11:00 PM - 8:00 AM, Philippine Time Important: Ensure that the resume you send is in English. Resumes in other languages may not be considered. This is an URGENT ROLE, thus, we do NOT ACCEPT applicants who are currently employed full-time, seeking part-time work, on floating status, or currently rendering a notice period. Pay: Php20,000.00 - Php25,000.00 per month Benefits Health insurance Work from home Work Location: Remote
Go Hire Virtual
