Compliant Business Processing Philippines, Inc.
About The Role Compliant Business Processing is seeking a Digital Marketing specialist with Korean Market Experience to join our growing team. In this role, you will be responsible for developing and executing digital marketing strategies specifically tailored to the Korean market, leveraging your expertise in search marketing, digital channels, and cultural market insights. You will play a crucial part in expanding our digital presence and driving customer acquisition in this key market segment. Key Responsibilities Develop and implement comprehensive digital marketing strategies targeting the Korean market, including search engine marketing (SEM), search engine optimisation (SEO), and paid social campaigns Manage and optimise digital advertising campaigns across multiple platforms including Google Ads, Naver, Kakao, and other Korean-specific digital channels Conduct market research and competitive analysis to identify trends and opportunities within the Korean digital landscape Create and manage engaging content in Korean language (or work closely with Korean language specialists) to ensure cultural relevance and resonance Monitor campaign performance, analyse key metrics, and provide regular reports with actionable insights and recommendations Collaborate with cross-functional teams including creative, product, and sales to ensure aligned marketing objectives Manage digital marketing budgets and ensure cost-effective allocation of resources to maximise return on investment (ROI) Stay updated with the latest digital marketing trends, tools, and best practices specific to the Korean market Test new marketing channels and tactics to identify opportunities for growth and improvement What we're looking for Proven experience in digital marketing, with a minimum of 3–5 years in search marketing or related disciplines Demonstrated expertise and direct experience marketing to or within the Korean market Strong proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and social media management platforms Understanding of Korean consumer behaviour, cultural nuances, and the unique characteristics of the Korean digital ecosystem Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies Strong written and verbal communication skills in English; Korean language proficiency is highly desirable Experience with A/B testing, conversion rate optimisation (CRO), and data-driven decision-making Familiarity with Korean social media platforms (KakaoTalk, Naver, Line, YouTube Korea) and e-commerce ecosystems Bachelor's degree in marketing, Communications, Business, or a related field, or equivalent professional experience Self-motivated, proactive, and able to work independently whilst contributing effectively to a team environment Others: Permanent WFH\ (terms and conditions apply). HMO and Life insurance coverage on the first day of work. Amenable to work in shifting schedule. Company to provide internet allowance and PC. 20% Night Differential and Other Allowance Loyalty award and Others.
Compliant Business Processing Philippines, Inc.
