Lead Generation Specialist

Job Description

About Mustard Seed Digital Mustard Seed Digital is a creative-performance agency in Singapore that helps ambitious brands grow through strategic storytelling, purposeful content, and measurable digital results . We bring together strategy, creativity, content, performance marketing, and marketing technology to help clients build stronger brands, engage the right audiences, and drive business growth. Our services include brand strategy and creative direction, social media management, content marketing, copywriting, graphic and video production, influencer and partnership marketing, integrated performance marketing, paid search, paid social, website design and development, CRM, marketing automation, and training enablement. At MSD, we believe that growth often begins with a small, well-nurtured idea. We combine boutique attention with senior guidance, strategic clarity, creative thinking, and performance discipline to help clients grow with purpose. As we continue to grow, we are looking for an experienced Business Development Manager to help us identify new opportunities, build strong client relationships, and expand our portfolio of clients in Singapore. About The Role Role Overview The Lead Generation Specialist will be responsible for researching potential clients, reaching out to decision-makers, qualifying leads, and setting appointments for Mustard Seed Digital’s business development team. This role is suitable for someone who is comfortable with LinkedIn outreach, email, WhatsApp, phone calls, and online research. The main goal is to generate qualified appointments with companies that may require digital marketing services. The role comes with a basic salary or allowance, together with commission for qualified appointments that are successfully attended. Key Responsibilities Lead Research and Prospecting Research and identify potential companies that may require digital marketing services. Build prospect lists based on target industries, company size, location, and business needs. Identify decision-makers such as business owners, managing directors, marketing managers, sales directors, clinic owners, education providers, and SME leaders. Maintain a proper database of prospects, contact details, outreach status, and follow-up notes. LinkedIn Outreach Use LinkedIn as the primary channel for lead generation. Search for suitable prospects and decision-makers. Send connection requests and approved outreach messages. Follow up with prospects professionally and consistently. Move interested prospects towards an appointment with Mustard Seed Digital. Multi-Channel Outreach Use email, WhatsApp, phone calls, online directories, social media, and website contact forms to reach prospects. Follow up with warm leads and interested contacts. Confirm appointment details with prospects. Ensure communication is professional, clear, and aligned with Mustard Seed Digital’s brand. Lead Qualification and Appointment Setting Qualify prospects based on business relevance, possible marketing needs, and decision-making authority. Set appointments with qualified prospects for the Mustard Seed Digital team. Confirm meeting date, time, contact person, company name, designation, and discussion purpose. Provide proper background notes before each appointment. Follow up on rescheduling when required. Reporting and CRM Updates Update lead records accurately and regularly. Track outreach activity, response rates, warm leads, appointments booked, and appointments attended. Submit weekly reports on lead generation activity and results. Maintain proper records for follow-up and future business development. Services You Will Help Introduce You may be required to introduce Mustard Seed Digital’s services, including: Social media management Meta and Google advertising Website development Landing pages Email marketing Digital marketing strategy Content marketing Lead generation campaigns Marketing retainers AI-enabled marketing support Requirements Based in the Philippines. Good written and spoken English. Experience in LinkedIn outreach, appointment setting, cold outreach, or B2B lead generation. Comfortable reaching out to business owners and decision-makers. Able to use LinkedIn, email, WhatsApp, and phone calls for prospecting. Organised and disciplined in updating lead records. Able to work independently in a remote setup. Comfortable with targets and performance-based commissions. Basic understanding of digital marketing services is preferred. Experience selling or promoting marketing, creative, IT, SaaS, or business services is an advantage. Ideal Candidate We are looking for someone who is: Proactive and self-driven. Confident in starting conversations with new prospects. Persistent but professional in follow-ups. Comfortable with rejection. Detail-oriented and organised. Able to write clear and professional messages. Results-driven and motivated by commissions. Able to work with minimal supervision. Compensation Structure This role includes a basic salary or allowance plus commission. Package Basic allowance: To be discussed based on hours and experience Commission for qualified appointments attended Additional bonus for leads that convert into paying clients Commission Commission will be paid for qualified appointments that are successfully attended by the prospect. A qualified appointment means: The prospect is a real business contact. The prospect is a decision-maker or someone who can influence marketing decisions. The company has a possible need for digital marketing services. The appointment is confirmed and attended. The lead is not fake, duplicated, or already in our active pipeline. What We Offer Remote work arrangement. Basic salary or allowance with commission. Opportunity to work with a Singapore-based digital marketing agency. Clear performance targets. Training on Mustard Seed Digital’s services and outreach approach. Opportunity to grow into a business development or sales role. Performance-based income growth. Pay: From Php25,000.00 per month Work Location: Remote