Digital Marketing & SEO Specialist – Divorce / Legal Services

Job Description

Job Overview We are looking for an experienced Digital Marketing & SEO Specialist to support the growth of a divorce-focused, service-based business . The ideal candidate has strong hands-on experience in SEO, Google Ads, YouTube Ads, Meta Ads, content strategy, lead generation, and digital marketing analytics . Experience in the legal, divorce, family law, psychology, counseling, mental health, coaching, or other professional service industries is highly preferred, as the role requires the ability to market sensitive, high-consideration services to a specific audience. The ideal candidate should be both strategic and hands-on — someone who can analyze the current marketing ecosystem, identify opportunities, develop a strategy, execute campaigns, and continuously optimize based on results. Key Responsibilities SEO & Organic Growth Develop and execute an SEO strategy to increase organic traffic, visibility, and qualified leads. Conduct keyword research, competitor analysis, on-page and off-page SEO , and content optimization. Identify high-value search opportunities related to divorce, relationships, family law, separation, and related services . Optimize website pages, blogs, landing pages, and other content for search performance. Monitor organic traffic, rankings, conversions, and other SEO KPIs. Use tools such as Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, or similar platforms . Paid Advertising Create, manage, and optimize Google Search Ads, YouTube Ads, Meta/Facebook Ads , and other relevant paid media campaigns. Develop targeting, audience segmentation, campaign structures, ad copy, creative testing, and budget allocation. Monitor CPC, CTR, CPL, CPA, conversion rates, ROAS , and overall campaign profitability. Identify opportunities to scale successful campaigns while controlling acquisition costs. Conduct A/B testing of ads, landing pages, audiences, messaging, and offers. YouTube & Video Marketing Develop and optimize YouTube advertising campaigns for lead generation, awareness, and remarketing. Identify appropriate audiences, keywords, placements, and video campaign strategies. Work with video/content teams to develop effective marketing concepts and messaging. Analyze YouTube campaign performance and continuously optimize for conversions. Lead Generation & Conversion Develop strategies to generate qualified leads for divorce-related and other professional services. Improve the journey from ad/search → landing page → lead → consultation/customer . Identify opportunities to improve landing pages, offers, CTAs, and conversion rates. Support remarketing and nurture strategies across multiple channels. Marketing Strategy & Analytics Evaluate the existing marketing ecosystem and identify gaps and opportunities. Create data-driven recommendations based on campaign and customer behavior. Track and report on marketing performance and provide actionable insights. Conduct competitor and market research. Understand the customer journey and develop messaging that resonates with people going through complex or emotionally sensitive situations. Work independently and proactively recommend strategies rather than simply waiting for instructions. Preferred Industry Experience Candidates with experience marketing service-based businesses are highly preferred, particularly in: Divorce / Family Law Legal Services Psychology / Counseling Mental Health / Wellness Coaching Healthcare Professional Consulting Other high-consideration professional services start at 10hrs per week Rate: $8 usd per hour Pay: Php400.00 - Php450.00 per hour Work Location: Remote