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Must have a VA role experience About The Role We are looking for a \ Digital Marketing & Paid Ads Specialist\ to take ownership of our online advertising and support our broader SEO and content marketing efforts. This person will be responsible for managing and optimizing \ Google Ads and Facebook/Meta Ads\ , with the potential to significantly reduce our reliance on our current white-label marketing agency. The ideal candidate is analytical, proactive, and comfortable looking at campaign performance, identifying opportunities, testing new strategies, and making data-driven recommendations. This role will also support \ SEO and content-related initiatives\ , using AI tools heavily to research topics, identify opportunities, develop content ideas, and assist with drafting and optimization. We are looking for someone who doesn't simply execute tasks—we want someone who can \ take ownership, identify problems, recommend improvements, and continuously look for ways to improve our marketing performance.\ Key Responsibilities Paid Advertising – Google & Meta Manage and optimize \ Google Ads campaigns\ , including Search and other relevant campaign types. Manage and optimize \ Facebook/Meta Ads\ campaigns. Monitor campaign performance, budgets, conversions, CPC, CTR, CPA, ROAS, and other key metrics. Identify underperforming campaigns, ad groups, audiences, keywords, and creative. Conduct keyword, audience, and competitor research. Develop and test new ads, targeting strategies, messaging, and campaign structures. Perform ongoing A/B testing and optimization. Monitor budgets and ensure advertising spend is being used efficiently. Analyze campaign data and provide actionable recommendations. Help build processes that can eventually reduce the company's dependence on its current white-label agency. Troubleshoot campaign issues and identify opportunities for improved lead generation and conversion. SEO & Content Support Perform basic \ SEO research and optimization\ . Conduct keyword and competitor research to identify content opportunities. Research topics and search intent using AI and other research tools. Use AI tools to assist with content outlines, drafts, meta descriptions, titles, and other SEO-related content. Optimize existing website content for relevant keywords and search intent. Identify opportunities to improve organic traffic and search visibility. Assist with content calendars and topic planning. Monitor basic SEO performance and identify areas for improvement. AI-Powered Marketing Use AI tools extensively for research, analysis, brainstorming, content development, and workflow improvement. Develop efficient AI-assisted processes for researching competitors, keywords, audiences, and content opportunities. Use AI as a productivity tool while maintaining strong judgment and quality control. Identify opportunities to automate repetitive marketing tasks. Reporting & Strategy Track and report on advertising and marketing performance. Provide regular updates on campaign results, wins, challenges, and opportunities. Translate marketing data into clear business recommendations. Take ownership of assigned marketing channels and proactively recommend improvements. Stay current with changes in Google Ads, Meta Ads, SEO, AI tools, and digital marketing best practices. Required Qualifications Proven experience managing \ Google Ads and Meta/Facebook Ads\ . Hands-on experience creating, managing, and optimizing paid advertising campaigns. Understanding of PPC metrics such as \ CPC, CTR, CPA, conversion rate, and ROAS\ . Basic to intermediate understanding of \ SEO and keyword research\ . Experience with content research and optimization. Strong analytical and problem-solving skills. Comfortable using AI tools such as ChatGPT or similar platforms for research and content development. Strong written and verbal English communication skills. Ability to work independently and take ownership of results. Comfortable analyzing data and making recommendations based on performance. Preferred Qualifications Experience working with a marketing agency or managing campaigns for multiple businesses. Experience transitioning or bringing paid advertising management in-house from an agency. Experience with Google Analytics/GA4 and Google Tag Manager. Experience with Google Search Console. Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms. Experience with landing page and conversion rate optimization. Experience creating or coordinating ad creatives. Experience with local lead-generation campaigns. Experience using AI for advanced research, content workflows, and marketing automation. What We're Looking For The ideal candidate is \ more than an ad operator\ . We want someone who can eventually become the internal owner of our digital marketing efforts. You should be someone who: Takes initiative instead of waiting to be told what to do. Can look at campaign data and explain \ why\ performance is changing. Is comfortable testing, learning, and adjusting strategies. Thinks about business outcomes—not just clicks and impressions. Can challenge existing strategies and bring new ideas to the table. Uses AI aggressively to work faster and smarter. Can balance paid advertising with organic/SEO opportunities. Is willing to take ownership of results and continuously improve processes. Success in This Role Success will be measured by the ability to: Improve the performance and efficiency of Google and Meta advertising. Generate quality leads while managing advertising spend responsibly. Reduce unnecessary reliance on the current white-label agency. Build repeatable internal processes for paid advertising. Identify and execute new marketing opportunities. Improve the company's SEO and organic content efforts. Use AI to increase marketing productivity and output. Provide clear, actionable reporting and recommendations. This is an ownership role for someone who wants to build and improve the marketing function—not simply follow an agency's playbook. Submit your application and resume to wardrobeberry@gmail.com with the subject line: Digital Marketing & Paid Ads Specialist Pay: Php61,000.00 per month Work Location: Remote
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