Kumar HR Services
Media Buyer (Google & Meta Ads) - E-commerce Location: 100% Remote Employment Type: Part-time / Remote Contract Working Hours: Flexible Role Overview We are seeking a results-driven Media Buyer & Data Analyst to join our remote marketing team. The ideal candidate possesses deep expertise in planning, executing, and scaling Google & Meta (Facebook/Instagram) Ad campaigns, combined with strong data analytics capabilities. You will proactively drive advertising strategies, analyze performance metrics, and collaborate closely with our dedicated Media team to produce high-converting ad concepts. Note: We are looking for an independent, dedicated professional (Freelancer/Contractor) for a long-term partnership. We are NOT looking to hire agencies or influencers/KOCs. Key Responsibilities 1. Campaign Management (E-commerce) Strategize, set up, manage, and optimize performance marketing campaigns for our global e-commerce client portfolio. Drive online sales, maximize Customer Lifetime Value (LTV), and consistently hit strict ROAS and CPA goals. Conduct deep audience research and market segmentation to build highly accurate Target / Lookalike / Custom Audiences. Monitor cross-account campaign performance in real-time and make rapid, data-backed adjustments. 2. Content Strategy & Creative Collaboration Write compelling, high-converting Ad Copy tailored to specific buyer personas and e-commerce niches. Proactively develop creative concepts, write scripts/storyboards, and brief our dedicated Media/Production team to produce high- quality video assets (product reviews, UGC-style videos, feature demos). Structure and execute continuous A/B tests for ad formats, creative variations, and landing pages based on performance data. 3. Budget & Bid Optimization Flexibly allocate and manage ad spend across multiple client accounts to maximize Return on Investment (ROI). Test and refine bidding strategies to maintain cost efficiency across all stages of the funnel. 4. Advanced Data Analysis & Performance Reporting Track and measure core e-commerce KPIs: CTR, CPC, CPM, CPA, CVR, ROAS, MER, and LTV. Extract and clean data from ad platforms and web analytics tools to uncover deep insights, underlying trends, and scaling bottlenecks. Build, maintain, and automate custom dashboards (e.g., Looker Studio) for clear performance visibility. Translate raw numbers into actionable execution strategies for internal teams and key stakeholders. 5. Scaling & Account Health Identify data-backed opportunities to aggressively scale budgets on winning campaigns while maintaining profitability. Ensure full compliance with Meta and Google advertising policies; swiftly troubleshoot ad disapprovals or account issues. Requirements & SKILLS Experience: Minimum 2–3 years of hands-on experience managing performance ad campaigns on Google Ads and Meta Ads Manager. Required: Proven track record of scaling E-commerce stores. Data Analytics Expertise: High proficiency in Google Analytics (GA4), Pixel setup, and Conversions API (CAPI). Advanced skill level in Excel / Google Sheets and data visualization platforms (Looker Studio, PowerBI, or Tableau). Strong understanding of statistical analysis, A/B testing methodologies, and attribution modeling. Creative & Copywriting Skills: Excellent written English copywriting skills with a strong grasp of consumer psychology. Experience briefing and collaborating remotely with video editors and creative production teams. Remote Work Competencies: High proactivity, strong attention to detail, and excellent time management. Reliable high-speed internet connection and a dedicated remote workspace. Fluent verbal and written English communication skills for seamless team collaboration (via Slack, Zoom, or WhatsApp). Compensation & BENEFITS Competitive Pay: A fixed base salary of $1,500 USD/month, plus a highly rewarding Performance Bonus system based on campaign results, bringing your total potential earnings up to $3,000 USD/month. Convenient Payment: All salaries and bonuses are securely processed and paid directly via Paypal and Payoneer. 13th-Month Bonus: Receive an additional 13th-month salary bonus upon the successful completion of 1 full year of service with the company. 100% Remote & Flexible: Work from the comfort of your home with flexible hours, provided KPI milestones and deadlines are consistently met. Long-Term Growth: Opportunity to scale with the company, expand your scope of responsibility, or transition into a full-time leadership role. Global Exposure: Manage substantial ad spends and work on international e-commerce projects across the US, UK, and European markets. How To Apply If you are a data-obsessed Media Buyer ready to scale international brands, send your CV and portfolio/case studies (highlighting past ad spend, ROAS, and conversion data) via direct message or email.
Kumar HR Services
