SM Supermalls
The Digital Channel Officer is responsible to support the Marketing Manager for planning and delivery of CRM & WIFI strategies across SM Supermalls to drive customer loyalty, mall revenue and foot traffic. Duties & RESPONSIBILITIES Customer Relationship Management Direct marketing electronic marketing (EDM) Direct marketing sms & viber Digital performance measurement & optimization SM Free Wifi 3-day sale e-raffle automation Cost recovery Administrative EXPERIENCE & EDUCATIONAL REQUIREMENTS With at least 3 years of related work experience in direct marketing environment, including acquisition and retention marketing Graduate of 4 years bachelor's degree Required skills / knowledge: knowledgeable in using CRM, reporting tools, and marketing automation platforms; knowledge of online marketing methods and best practices; an ability to manage marketing projects from ideation to implementation; strong communication skills along with a customer-oriented attitude WORK LOCATION Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.
SM Supermalls
