Amare Group Inc.
Duties • & Responsibilities • Phase 1 - Validate the strategy while the team builds (first month, compressed) • Weeks 1-2: audit the existing strategy against current data (page concept, format mix, host model, language, location) and decide - run it as written, or propose your version, with reasoning. • The host funnel opens before you start, and the paid host trials run on a fixed August calendar owned by the recruitment team - trial content publishes to the page in August regardless of your start date. You make the host picks either way: by running the trials yourself if you're in early, or from the trial data and footage if they ran first. • Recommend the production location (Manila or Cebu) as part of the plan - the equipment path (buy the Cebu kit vs rent in Manila) follows that call. • End-of-month checkpoint confirms strategy, host picks, and location together - it decides whether host signings, the rest of the pod, equipment, and bonuses proceed. • Strategy and Content (you decide the bets) • Own the content strategy end to end: formats, topics, content mix, posting cadence. Every topic maps to a product category we sell (current or upcoming) even though the page never mentions products. • Plan the weekly content calendar. Give creative direction before each shoot. Review every cut before it publishes. • Read the analytics weekly: kill what's dying, scale what's working, document why. • Run posting and account engagement until the pod grows into it. • Production (you run the machine) • Plan and run shoots end to end: locations, schedules, logistics, street-interview handling. • Direct the hosts on set. Coach their on-camera development between shoots. • Build and manage the edit pipeline: lead the editor, set the edit style for the page, hold turnaround times. • Spec and manage the equipment purchase once the pod unlocks (₱306,500 budgeted). • Team (you build and lead it) • Select the two hosts (male + female) using the existing screening design - chemistry-tested as a pair, not two solo hires. • Hire the videographer and the organic editor - you run the final interviews and make the final hiring decision on every pod role. Everyone in the pod reports to you: you onboard, manage, and develop all of them. • Run the weekly team rhythm: standups, shoot reviews, performance against the page metrics. • Reporting and Working with the Marketing Head • Weekly 30-minute sync with the Marketing Head: you present the numbers and the plan, they react. • Monthly metric review against the quarter's gate: views, follower growth, share / save rate, branded-search and traffic signal. • Escalate only budget changes, strategic pivots, and people problems that need ownership involvement. Everything else is yours within the approved budget. • Key Performance Indicator (KPI) • Page Views • Committed: 10M total views on the primary channel from September 1 to December 31, 2026. Crossposts to other platforms are tracked separately and do not count toward the 10M. • Internal target: 30M for the same window - the number the team runs at. • Breakout expectation: at least 3-5 videos past 1M views by December 31. The committed number is not reachable on baseline views alone; engineering breakouts is the job. • Growth after: Q1 2027 at 30M+. • Spread and Quality • 100K followers on the primary channel by December 31, 2026 (one new follower per 100 views at the committed floor). • Shares + saves at 1% of views or better - views that don't get shared or followed don't count. Opening bar; recalibrated monthly in the KPI doc once real page data exists. • First posts in August 2026: host-trial content publishes to the page as part of the paid trials. • From September 1: 1 video per day minimum, with 10 per week as the full-cadence target from October. • Good-video bar from October: a video counts as good if it beats the page's trailing 30-day median views, with completion rate at or above the page median. • Compensation • Proposed Salary Range: PHP 150,000 to 180,000 gross per month. Benefits • Included: SSS, PhilHealth, Pag-IBIG, 13th-month pay, paid leave (upon regularization). Standard government-mandated benefits per Philippine labor law. • Bonus Structure: • Monthly performance incentive with a ₱15,000 ceiling, tied to the page KPIs. • Signing bonus: ₱50,000, paying on joining and on passing probation. • Retention bonus: pays at tenure and only if the page hits its first-quarter gate metric. • Probation: 6-month probationary period. Regularization based on KPI performance review.
Amare Group Inc.
