FLIN
Key Responsibilities Social Media Management & Content Creation: Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit. Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content. Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization. Maintain disciplined content planning, scheduling, and publishing consistency across all platforms. Consistently improve content performance through experimentation, trend analysis, and creative ideation. SEO Content Writing: Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal finance topics relevant to the Philippines. Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent. Write clear, accurate, and empathetic copy localized for Filipino readers, using local terms, peso figures, and culturally relevant examples. Optimize titles, meta descriptions, URL slugs, headings, and internal links for every piece of content. Maintain and update existing content to keep it accurate, fresh, and ranking. Community Engagement & Audience Interaction Respond to comments and messages across platforms within 24 hours and maintain active community monitoring. Handle audience interactions with creativity, empathy, and solution-oriented communication. Build trust and positive brand perception through consistent and engaging online communication. Generate audience-driven content ideas and community interaction initiatives to support long-term audience growth and brand loyalty. Qualifications Education: Minimum Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Broadcasting, or related fields. Minimum 2–4 years of experience in social media, content creation, or digital marketing. Fluent in Tagalog and able to communicate professionally in English. Strong understanding of social media platforms, content trends, and audience behavior. Proficient in CapCut, Canva, or similar creative and editing tools. Familiar with social media analytics, content scheduling, and platform management.
FLIN
