Caliber Calls
The Role: This person is the production line for our paid social and streaming TV ads. They turn a brief into finished video ads in hours, using AI tools for scripts, presenters, voice and video. Our traffic today comes mostly from search. We are expanding into Meta, TikTok and Roku, and those channels run on a constant supply of fresh creative. Our ads drive phone calls to our call center across ACA, Medicare, energy, home internet and education offers. Intercom Media, through Caliber Calls, already employs more than 100 people in the Philippines. This hire joins an established local team, not a first offshore experiment. Location: Philippines, remote Hours: 9am–6pm US Eastern Works with: the paid social buyer and the streaming TV buyer Type: full-time Responsibilities Ship 100+ finished ads a month, most of them AI-generated video. Take a new concept from brief to finished ad the same day. Run the full AI pipeline: script and hook generation, AI presenters or avatars, voice, image and video generation, then the final edit. Turn each winning ad into 20 variations within a day by changing hooks, presenters and angles. Cut every concept for both formats: 9:16 for Meta and TikTok, and 16:9 :15 and :30 spots for Roku. Build every ad around a phone call: tracked number on screen and a clear spoken call to action. Maintain reusable systems (prompt libraries, templates, avatar sets) so output does not start from scratch. Review results with the buyers each week and feed what won into the next batch. Pass every ad through compliance review before it goes live, including Medicare disclaimers and claim substantiation. Requirements Experience must be recent and at scale. Work older than 12 months does not count toward any requirement below. Must have 3+ years making direct-response ads for US advertisers. AI tools were the main production method for the last 6–12 months, not an experiment. 100+ ads shipped per month, alone, in recent months. AI-made ads that ran with real spend, with the numbers behind them: hook rate, hold rate, CPA or spend. A working stack that covers script, voice, avatar or video generation, and editing (CapCut, Premiere or After Effects). A quality bar for AI output: catches lip-sync, voice, hands and script problems before the ad ships. Knows where AI gets ads rejected or hurts trust: fake testimonials, unrealistic people, unsubstantiated claims and platform rules on labeling AI content. Can work 9am–6pm US Eastern. Strong plus Ads built to drive phone calls rather than clicks or form fills. Insurance, Medicare, ACA, benefits or other regulated offers. Creative for an older audience that looks native rather than AI-made. Streaming TV spots as well as social. Pre-screening questions \ \ \ Please use the link provided (https://forms.gle/eh2TeE1KYBAeS2497) to answer the supplemental questions. CANDIDATES WILL ONLY BE CONSIDERED IF THE FORM IS FILLED OUT. Form Link: https://forms.gle/eh2TeE1KYBAeS2497
Caliber Calls
