Outsourcey
This is a remote position. Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Profile Requirements: Essential 5+ years in digital marketing or growth marketing Proven experience managing Meta Ads Experience managing Google Ads Strong understanding of SEO Strong experience with Go High Level or similar CRM platforms Experience building marketing automations Strong WordPress & Elementor experience Experience building landing pages and sales funnels Excellent understanding of conversion optimisation Strong analytical skills Excellent written English Highly organised and proactive Comfortable working remotely Commercial mindset with strong business acumen Highly Desirable AI-first mindset Experience implementing AI workflows Experience with Make.com, Zapier or n8n API integration experience Knowledge of GA4 Looker Studio reporting Franchise or multi-location business experience Fitness, wellness or healthcare industry experience What Success Looks Like Within the first 12 months you will: Increase qualified lead volume Reduce Cost per Lead Improve Lead → Booking conversion Improve Booking → Member conversion Increase Return on Ad Spend Increase organic website traffic Improve search rankings Implement multiple AI automations Save hundreds of hours through automation Improve franchise marketing performance Deliver consistent reporting and actionable insights Key Performance Indicators Growth Qualified Leads Cost per Lead ROAS Lead → Booking Conversion Booking → Member Conversion Organic Traffic Growth Automation Hours saved through automation Number of workflows deployed Reduction in manual tasks AI adoption across the business Marketing Landing Page Conversion Rate SEO Rankings Email Performance Campaign Delivery Business Marketing-attributed revenue Member retention improvements Franchisee satisfaction Overall marketing ROI Core responsibilities: Key Responsibilities 1. Digital Growth & Performance Marketing Own and optimise SpeedFit's digital acquisition strategy. Success means generating more qualified leads at lower acquisition costs. Manage and optimise Meta and Google Ads campaigns. Improve Return on Ad Spend (ROAS) and optimise Cost per Lead (CPL). Develop new lead generation and local area marketing campaigns for franchisees. Build and optimise landing pages, conduct A/B testing, and improve funnel conversion rates. Analyse campaign performance and continuously implement data-driven improvements. 2. CRM & Marketing Automation Own the customer journey from first enquiry through long-term retention. Build and optimise GoHighLevel workflows. Create automated lead nurturing, re-engagement, and retention campaigns. Design seamless member onboarding journeys and appointment reminder sequences. Segment customer databases and maintain high CRM data quality. Integrate the CRM with Mindbody and other core business systems. Enhance customer communication across Email, SMS, and WhatsApp. 3. AI & Business Automation A core function of this role: continuously identify and implement opportunities to automate marketing, operational, and administrative tasks using AI. Develop AI-powered marketing workflows and AI-generated content pipelines. Implement automated reporting, internal AI assistants, and customer support automation. Streamline operations through sales follow-up automation, SOP generation, and meeting summaries. Build workflow automations and API integrations between business systems. Stay at the forefront of emerging AI technologies to recommend, test, and deploy new productivity solutions. 4. SEO & Website Optimisation Drive long-term organic growth and website performance. Improve overall website SEO, page speed, and user experience. Build high-converting landing pages and manage WordPress/Elementor site updates. Implement technical SEO improvements and manage local SEO for franchise locations. Publish AI-assisted blogs and educational content to boost search visibility. Continuously monitor and improve website conversion rates. 5. AI-Assisted Content Systems Build scalable systems that transform raw content into high-quality marketing assets. Design and manage efficient content production workflows. Use AI to generate and scale blogs, social posts, and EDMs. Repurpose studio videos into multiple engaging pieces of content. Manage content calendars, coordinate campaign assets, and ensure brand consistency. Oversee AI-generated creative production and collaborate with external designers/videographers as needed. 6. Analytics & Reporting Provide actionable, data-driven recommendations to improve business performance. Develop and manage reporting dashboards for campaigns and attribution analysis. Handle reporting across GA4, Meta Ads, and the CRM. Conduct marketing ROI, lead source, and customer lifecycle analysis. Deliver concise weekly executive growth reports. Platforms You'll Work With Marketing & Tracking: Meta Ads Manager Google Ads, Analytics 4 (GA4), Tag Manager & Search Console CRM & Automation: GoHighLevel Zapier, Make.com, n8n, & Custom APIs Mindbody (Nice to Have) AI Technologies: ChatGPT, Claude, Gemini, Perplexity Various AI image, video generation, and productivity tools Website, Design & Content: WordPress & Elementor Canva & standard video editing platforms Collaboration: Google Workspace Asana Slack & WhatsApp
Outsourcey
