Paid Media Specialist

Job Description

Job Title: Paid Ads VA Reports To: Head of Client Services Hours: Part-time (25 hours per week) NOTE: Please submit your updated CV and portfolio. Position Overview As a Paid Ads VA, you will plan, launch, and optimise paid media campaigns across a diverse and growing client base. Working closely with our client’s Paid Media Strategists, Account Managers, and Creative team, you will contribute to campaigns that drive real business results across Google Ads, Meta, and other key platforms. This is a hands-on, growth-focused role where no two days are the same -- you will work across a broad mix of industries and digital challenges, building your expertise in a fast-growing agency environment. Key Responsibilities Your key responsibilities are listed below; however, they are not limited to these and will change and expand in response to the company's ongoing growth and evolving needs. Plan, launch, and optimise paid media campaigns across Google Ads, Meta Ads, and other key platforms for a diverse portfolio of clients Monitor campaign performance daily, managing budgets, tracking KPIs, and making data-informed optimisations to maximise results Build and maintain clear, accurate client reports using Looker Studio and platform-specifi dashboards, presenting performance in a way that is easy for clients and internal teams to understand Support and execute A/B testing across creatives, audiences, and bidding strategies, documenting learnings and applying insights to future campaigns Collaborate with Account Managers, Creatives, and Paid Media Strategists to develop cohesive, full-funnel digital strategies aligned to client goals Set up and manage tracking and tagging using GA4 and Google Tag Manager, ensuring accurate data capture across all campaigns Communicate proactively with internal teams, contributing to briefs, status updates, and campaign reviews with clear thinking and well-formed questions Stay current with platform updates, industry trends, and AI-powered tools, proactively identifying opportunities to improve campaign performance and operational efficiency KPIs These KPIs will guide performance expectations and will be reviewed ongoing: Campaign performance against agreed client KPIs (ROAS, CPA, CTR, conversion volume etc.) Budget management accuracy -- campaigns paced correctly with no significant over or underspend On-time delivery of monthly client reports, accurate and professionally presented in Looker Studio Quality and frequency of A/B tests executed, with documented learnings applied to optimisation Proactive identification of campaign improvements and efficiency gains, including use of AI tools and platform automation Stakeholder feedback from Account Managers and Head of Client Services on communication quality and collaboration Skills & Experience 2-4 years' experience in paid media, digital marketing, or a related field -- agency experience strongly preferred Solid hands-on experience with Google Ads and Meta Ads, including campaign setup, optimisation, and performance analysis Analytical mindset with confidence managing budgets, interpreting data, and translating performance metrics into clear recommendations Proficient in GA4, Google Tag Manager, Looker Studio, and platform-specific reporting dashboards Strong written and verbal English communication skills, with the ability to build clear reports and contribute confidently to client and team discussions Organised, detail-oriented, and proactive -- able to manage multiple campaigns simultaneously without dropping the ball Genuine curiosity for emerging platforms, AI tools, and smarter ways of working Comfortable working autonomously in a remote, cross-functional team environment Tools You'll Be Working With Google Ads and Meta Ads Manager (essential) GA4 and Google Tag Manager (essential) Looker Studio (essential) Asana (project management) Slack (team communication) Additional platforms as required by client mix (e.g. TikTok Ads, LinkedIn Ads) NOTE: Please submit your updated CV and portfolio. Expected hours: 25.0 per week Application Question(s): Kindly specify your hourly rate in AUD. Please state any current work commitments you have, including your working hours for each role. Are you willing to use a time-tracking tool as part of your work requirements? Experience: Google Ads and Meta Ads Manage: 2 years (Required) Paid media, digital marketing, or a related field: 2 years (Required) Work Location: Remote