Zutobi
About Zutobi We are Zutobi, a global EdTech leader that is redefining driver education worldwide. Our flagship app is the \ 1 driver’s ed solution in the US, helping millions of people become safer, more confident drivers through gamified learning. Today, Zutobi boasts over 10M+ downloads, 250K+ monthly active users, and a 4.9-star rating backed by 200K+ reviews. Over the last 8 years, we’ve scaled from a 5-person startup into a profitable global team of 70+ professionals. About The Role We are looking for a Junior Mobile Performance Marketing Specialist (Google Ads) to help grow Zutobi’s mobile app user base through data-driven advertising campaigns. In this role, you will support the planning, execution, and optimization of paid acquisition campaigns focused on driving app installs, subscriptions, and long-term user growth. You will work closely with senior performance marketers, creative teams, and product teams to test new strategies, analyze campaign performance, and improve acquisition efficiency. This is an exciting opportunity for someone who wants to build expertise in mobile app growth, user acquisition, and subscription-based business models while working with a global EdTech product. About You 2-3 years of experience in performance marketing, paid acquisition, digital advertising, or mobile marketing. Experience managing or supporting paid advertising campaigns for mobile apps is highly preferred. Exposure to app install campaigns, subscription products, SaaS, or other mobile-first businesses is a plus. Basic understanding of mobile growth and performance marketing metrics such as: Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), Conversion rates and retention metrics Familiarity with Google Ads, especially Google App Campaigns, is preferred. Experience with analytics or attribution tools such as Firebase Analytics, AppsFlyer, Adjust, or similar platforms is a plus. Strong analytical skills with attention to detail when handling campaign data, budgets, and performance reports. Strong written and verbal English communication skills. Curious, proactive, and eager to learn about mobile user acquisition and growth marketing. Responsibilities Support the setup, launch, monitoring, and optimization of Google Ads campaigns for mobile app user acquisition. Analyze campaign performance and identify opportunities to improve installs, subscriptions, and profitability. Monitor key acquisition metrics and provide insights to improve campaign results. Assist in managing advertising budgets to maximize growth and return on investment. Collaborate with creative teams to develop and test ad creatives, messaging, and campaign strategies. Conduct A/B testing on campaigns, audiences, creatives, and bidding strategies. Prepare campaign reports and communicate learnings and recommendations. Work with senior marketers to continuously improve paid acquisition strategies. Nice to Have Previous experience promoting mobile applications. Experience working with subscription-based apps or digital products. Google Ads Certification. Experience targeting international markets, especially the US. Familiarity with mobile attribution platforms and app analytics. Understanding of OKRs and growth marketing frameworks. What We Offer Opportunity to work with a global EdTech company serving millions of users worldwide. Hands-on experience in mobile growth and user acquisition. A remote-first work environment with flexible working hours. Paid vacation days and sick leave. Budget for professional courses and career development. The opportunity to contribute ideas, test strategies, and make a measurable impact. Pay: Php80,000.00 - Php120,000.00 per month Benefits Additional leave Company Christmas gift Company events Work from home Work Location: Remote
Zutobi
