UNIQLO
The Senior Ecommerce Manager is responsible for defining and leading the overall E‑ Commerce strategy of UNIQLO Philippines, driving sustainable and profitable online business growth. This role oversees all aspects of the E‑Commerce function—including business planning, merchandising, digital marketing, content strategy, platform management, customer experience, and operations—while working closely with cross functional teams and global headquarters. The position plays a critical role in accelerating sales growth, strengthening brand presence, improving customer experience, and ensuring seamless online to offline (O2O) integration in line with UNIQLO’s LifeWear philosophy and business objectives. This position shall be responsible for: E‑Commerce Strategy \& Business Leadership Define and execute the short‑ and long‑term E‑Commerce strategy aligned with FRPH and Global business direction Drive E‑Commerce growth as a core business pillar alongside Store Operations Identify new business opportunities, O2O initiatives, and digital innovations to expand market share Merchandising \& Assortment Strategy Lead product assortment planning, inventory strategy, and allocation for the online channel Ensure strong coordination with Merchandising, Supply Chain, and Inventory teams to optimize stock availability and sell‑through Monitor weekly and monthly sales performance by SKU, category, and campaign, and implement corrective actions as needed Digital Marketing, Content \& Customer Acquisition Oversee digital marketing strategies including paid media, CRM, promotions, campaigns, and loyalty initiatives Lead content strategy, storytelling, and online merchandising to clearly communicate product value and LifeWear concepts Drive customer acquisition, conversion, retention, and lifetime value initiatives through data‑driven insights Platform and Experience Oversee management and optimization of E‑Commerce platforms, website functionality, and analytics tools Champion end‑to‑end online customer experience, from browsing to fulfillment and after‑sales service Partner with Customer Service and Operations teams to address customer feedback and improve satisfaction scores Ensure alignment between online and offline experiences to support seamless O2O journeys Build, lead, and develop a high performing E‑Commerce team Set clear goals, KPIs, and development plans aligned with business priorities Qualifications Bachelor’s degree in Business, Marketing, E‑Commerce, or related field; Master’s degree preferred With solid 8 to 10 years experience in E‑Commerce, Digital Business, or related fields, in a leadership role Proven track record in scaling E‑Commerce businesses in retail, fashion, or consumer goods with Merchant and Marketer mindset to drive business and profit Strong data analytics, commercial judgment, and decision‑making skills Excellent leadership, stakeholder management, and communication skills Experience to build a team and educate the team members. Capability to lead a team and involve different stakeholders to get things done .
UNIQLO
