Marketing Associate – KOL & PR

Job Description

Job Description About The Company Established in 2020, Hyperbrands Corporation provides end-to-end business solutions to FMCG brands in the Philippines. Our current business is in the distribution, marketing, and retailing of pet care products. We own and operate the local Social Media accounts and official E-Commerce Flagship Stores and distribute nationwide through a network of the country's top retailers, regional distributors, and local pet shops. Some brands under us are: Dentalight, Moochie, Fresh Friends, Purry, Natura Nourish, Petter Care, and Jerky Time. Job Title: Marketing Associate – KOL \& PR Location: San Juan City Work Setup: Hybrid (4 days onsite, 1 day work-from-home) Work Hours: 8:30 AM – 5:30 PM, Monday to Friday General Responsibility The Marketing Associate – KOL \& PR is responsible for planning and executing influencer marketing campaigns, supporting public relations initiatives, and managing community engagement activities. The role focuses on identifying and building relationships with key opinion leaders (KOLs), coordinating campaign deliverables, monitoring performance metrics, supporting media outreach efforts, and contributing to the growth of brand visibility across digital and traditional channels. Roles and Responsibilities 1\. Influencer and KOL Management Build and maintain a high-quality database of influencers and KOLs across nano, micro, and macro tiers. Identify, evaluate, and onboard influencers aligned with brand objectives and target audiences. Develop and maintain positive relationships with influencers, agencies, and content creators. Coordinate influencer partnerships, product seeding, and campaign activations. 2\. Campaign Planning and Execution Assist in planning and executing influencer marketing campaigns from concept to completion. Coordinate content creation schedules, approvals, and campaign deliverables. Monitor campaign timelines and ensure all requirements are completed accurately and on time. Collaborate with internal teams to ensure campaign objectives and brand guidelines are met. 3\. Public Relations and Media Outreach Support media outreach initiatives and maintain relationships with media partners and publications. Assist in preparing press releases, media kits, event materials, and other PR-related documents. Coordinate brand seeding activities and PR campaigns to increase brand awareness and visibility. Support the execution of events, launches, and brand activations as needed. 4\. Community Management and Brand Engagement Monitor and engage with online communities across social media platforms. Respond to inquiries, comments, and messages in a professional and timely manner. Support initiatives that strengthen audience engagement and foster positive brand sentiment. Escalate customer concerns and feedback to relevant departments when necessary. 5\. Reporting and Performance Analysis Track campaign performance metrics including reach, engagement, impressions, earned media value, and audience sentiment. Prepare post-campaign reports and provide actionable insights and recommendations. Maintain organized records of influencer partnerships, campaign activities, and media coverage. Assist in evaluating campaign effectiveness and identifying optimization opportunities. 6\. Industry Research and Cross-Functional Support Stay updated on influencer marketing trends, emerging social media platforms, and PR best practices. Conduct competitor monitoring and market research to identify new opportunities. Support marketing projects and initiatives assigned by management. Collaborate with different departments to ensure successful campaign execution and brand consistency. Qualifications Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, or any related field. Fresh graduates are welcome to apply. Preferably with 1–2 years of experience in influencer marketing, social media management, public relations, or event coordination. Experience managing social media platforms such as Instagram, TikTok, Facebook, and YouTube. Familiarity with influencer marketing tools and platforms is an advantage. Knowledge of campaign analysis, reporting, and performance optimization. Experience in FMCG, retail, pet care, or consumer brands is a plus. Proficient in Microsoft Excel, Meta Business Suite, TikTok Business Center, Canva, and other marketing tools. Strong communication, organization, and project management skills. Ability to manage multiple projects and deadlines in a fast-paced environment. Creative, detail-oriented, proactive, and highly collaborative. Pay: Php22,000\.00 - Php24,000\.00 per month Benefits Employee discount Free parking Health insurance On-site parking Opportunities for promotion Promotion to permanent employee Work from home Work Location: Hybrid remote in San Juan (National Capital Region)