Swoop Scoop
Job Description Facebook Ads Manager Reports to: Head of Marketing Location: Remote Employment Type: Full-Time Compensation ₱52,500 PHP / Month About The Role We are seeking a detail-oriented, creative, and analytical Facebook Ads Manager to join our marketing team. This role works directly under the Head of Marketing and is responsible for planning, launching, and optimizing Facebook/Meta campaigns for multiple client accounts in the pet-waste-removal industry. You will ensure each client achieves measurable growth through strategic campaign execution, strong creative testing, and accurate tracking. Key Responsibilities Manage and optimize Facebook/Meta Ads across multiple client accounts simultaneously. Build campaign structures including lead forms, website conversion ads, retargeting, and audience testing. Set up and maintain pixel tracking, custom events, custom conversions, and aggregated event measurement. Conduct creative testing (copy, images, videos), audience segmentation, and performance-focused optimization. Monitor daily campaign performance and adjust budgets, bids, and targeting to meet KPIs. Identify scaling opportunities while maintaining healthy cost-per-lead metrics. Create weekly performance reports with insights and recommendations for internal and client review. Troubleshoot pixel, domain verification, and conversion tracking discrepancies as needed. Collaborate with the Head of Marketing on strategy, ad structure improvements, and new testing frameworks. Stay current on Meta platform updates, industry best practices, and emerging paid-media trends. Qualifications Proven experience managing multiple Facebook Ads accounts (agency or multi-client experience preferred). Strong knowledge of Meta Ads Manager, pixel setup, events, custom conversions, and A/B testing. Experience with creative testing, lead generation funnels, and audience optimization. Ability to troubleshoot tracking issues using Meta Events Manager and related tools. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent written and verbal communication skills. Ability to manage high-volume workloads and meet deadlines. Bonus: Experience with local service businesses, GoHighLevel, or Google Analytics. Offer Dependent on Background Check What We Offer Opportunity to work with a rapidly growing marketing team managing campaigns at scale. Direct mentorship and guidance from the Head of Marketing. Flexible remote work environment. Competitive compensation with growth opportunities. Job Type: 40 Hours/ Full Time Benefits Work from home Work Location: Remote Job Type: Full-time Pay: Php52,500.00 per month Benefits Work from home Experience: Facebook Advertising: 2 years (Required) Language: English (Required) Work Location: Remote
Swoop Scoop
