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Must have a VA role experience Overview We are seeking a highly skilled Digital Advertising & Social Media Strategic Partner to join our team. This role is ideal for someone with hands-on experience in paid digital advertising, campaign strategy, and performance tracking. You will play a key role in planning, launching, optimizing, and monitoring advertising campaigns across multiple platforms to help drive business growth and maximize return on ad spend (ROAS). This is more than an execution role—we're looking for a strategic partner who can analyze campaign performance, provide data-driven recommendations, and continuously optimize advertising efforts. Key Responsibilities Develop and execute digital advertising strategies aligned with business goals. Create, manage, and optimize campaigns using: Facebook Ads Manager, Google Ads, YouTube Ads Monitor campaign performance and key performance indicators (KPIs). Track conversions, ad spend, cost per lead (CPL), ROAS, and other marketing metrics. Perform A/B testing to improve ad performance and audience targeting. Conduct audience research and build effective targeting strategies. Analyze campaign data and provide actionable recommendations. Prepare regular reports outlining campaign performance and optimization opportunities. Stay up to date with advertising platform updates, best practices, and emerging digital marketing trends. Collaborate with the business owner to align marketing initiatives with company objectives. Preferred Qualifications Experience with conversion tracking (Google Tag Manager, Meta Pixel, Google Analytics, etc.). Knowledge of landing page optimization and conversion rate optimization (CRO). Experience generating leads through paid advertising. Familiarity with marketing funnels and customer journey optimization. Required Software & Tools Facebook Ads Manager Google Ads YouTube Advertising Google Analytics (preferred) Google Tag Manager (preferred) Meta Pixel (preferred) What We're Looking For Strategic rather than simply task-oriented. Data-driven and comfortable making decisions based on campaign performance. Proactive in identifying opportunities for improvement. Reliable, accountable, and highly organized. Passionate about digital advertising and continuous learning. Send your resume to wardrobeberry@gmail.com and include: Subject: Applying for Digital Advertising & Social Media Strategic Partner Pay: Php61,000.00 per month Benefits Work from home Work Location: Remote
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