Marketing Analyst

Job Description

Our Marketing Analyst will be responsible in supporting data-driven marketing strategies by collecting, analyzing, and interpreting market and campaign performance data. He / She will provide actionable insights to optimize marketing initiatives, improve customer acquisition and retention, and drive business growth. This role requires strong analytical skills, proficiency in marketing analytics tools, and the ability to communicate findings effectively to stakeholders. Collect, analyze, and interpret marketing, customer, and sales data to identify trends and opportunities. Monitor and evaluate the performance of digital marketing campaigns across multiple channels. Create and maintain dashboards, reports, and visualizations to track key marketing metrics and KPIs. Conduct market research, competitor analysis, and customer segmentation to support strategic planning. Analyze website traffic, conversion rates, and customer behavior using web analytics tools. Measure ROI and effectiveness of marketing campaigns, providing recommendations for optimization. Collaborate with marketing, sales, and leadership teams to support business decisions with data-driven insights. Identify customer trends, purchasing patterns, and market opportunities. Perform A/B testing analysis and recommend improvements based on campaign performance. Ensure data accuracy and maintain marketing databases and reporting systems. Prepare regular performance reports and present findings to internal stakeholders. M i n i m u m Q u a l i f i c a t i o n Functional Competencies Strong verbal and written English communication skills. Strong analytical and problem-solving skills with attention to detail. Experience interpreting large datasets and translating insights into actionable recommendations. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong understanding of digital marketing metrics, KPIs, and attribution models Experience with marketing automation platforms. Knowledge of SEO, SEM, email marketing, and social media analytics. Education and Work Background Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field. With at least 2\+ years of experience in marketing analytics, business intelligence, or a similar analytical role. Pay: Php17,257\.63 - Php63,091\.86 per month Benefits Work from home Experience: Marketing: 1 year (Required) Marketing Analytics: 1 year (Required) Work Location: Remote