iSupport Worldwide
• Work Schedule: US Working Hours / Night Shift • Work Location: Cyberscape Alpha, Ortigas Center, Pasig City (Remote) • What is your mission? • We are looking for a highly experienced Marketing Data & Insights Analyst to lead executive-level marketing analytics initiatives, design measurement methodologies, and deliver data-driven insights that influence business decisions. The role will own marketing analytics , Power BI dashboards , semantic data models , campaign performance reporting , ROI analysis , attribution measurement , and advanced analytics projects while partnering closely with senior stakeholders. • You will provide the best service to our partner brands by performing these tasks: • Lead end-to-end analytical projects by translating complex business questions into actionable insights and validated recommendations for senior stakeholders. • Define analytical methodologies, assumptions, reporting standards, and sources of truth for business-critical marketing decisions. • Design, develop, and govern marketing data models , semantic layers , KPI frameworks, channel mappings, and reporting classifications. • Establish and maintain quality assurance, validation, reconciliation, and accuracy standards across all marketing analytics deliverables. • Review and certify the accuracy of marketing-related analyses, reports, dashboards, and insights produced by cross-functional teams. • Design and implement campaign measurement frameworks , incrementality testing , holdout testing , and year-over-year performance methodologies. • Build and maintain executive-level Power BI dashboards , reports, and semantic models focused on lead generation, conversion, retention, campaign effectiveness, and ROI. • Perform advanced analytics including audience segmentation , customer clustering , survey analysis , propensity modelling , and performance forecasting. • Present findings, insights, and recommendations directly to executive stakeholders and confidently defend methodologies, assumptions, and conclusions. • Partner with marketing leaders on initiatives such as lifecycle marketing, customer re-engagement strategies, referral programme analysis, and digital funnel optimisation. • Support marketing analytics platform modernisation initiatives, including migration to Databricks lakehouse architecture and reporting transformation efforts. • Define marketing technology data collection requirements and ensure reliable attribution, engagement tracking, and performance measurement capabilities. • Maintain rigorous data governance , documentation, auditability, and reproducibility standards across all analytical assets. • Who are we looking for? • Bachelor's degree in a relevant discipline such as Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related field. • Minimum 7+ years of experience in analytics, business intelligence, or data analytics roles. • At least 3 years of dedicated marketing analytics experience supporting campaign measurement, attribution analysis, channel performance evaluation, and marketing spend optimisation. • Expert-level proficiency in SQL for complex querying, data modelling, data validation, and warehouse analytics. • Expert-level experience designing and building complete Power BI solutions, including semantic models, reporting layers, dashboards, and enterprise reporting structures. • Advanced expertise in DAX , including filter context, context transition, and scalable measure development. • Strong experience with marketing analytics methodologies , including attribution modelling, campaign measurement, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance. • Proficiency in Python or R for advanced analytics, automation, modelling, and data analysis; PySpark experience is an advantage. • Experience working with Databricks , Spark , or comparable cloud-based analytics platforms is highly preferred. • Hands-on experience with Google Analytics 4 (GA4) and HubSpot , including data integration, attribution analysis, and reporting. • Demonstrated ability to validate, review, and take full accountability for analyses and outputs generated using AI-assisted tools. • Strong verbal and written communication skills with the ability to communicate effectively with executive-level stakeholders. • Excellent analytical thinking, stakeholder management, problem-solving, and business partnering capabilities. • Ability to work independently, manage ambiguous requirements, and deliver high-quality outputs in a fast-paced environment. • Strong attention to detail, commitment to data accuracy, and dedication to maintaining governance and documentation standards. • Company Perks: • Above-industry salary package and incentives • Comprehensive HMO benefits and life insurance from day 1 • Free learning and development courses for your personal and career growth • Dynamic company events • Opportunities for promotion • Free meals and snacks
iSupport Worldwide
