ibex
This will be Work From Home (First 2 weeks WOS for proper onboarding, then WFH) \& Night Shift. Supporting a Global client: Software-as-a-Service (SaaS). A client of ours is seeking a skilled Marketing Analyst/Marketing Operations Specialist with experience in Marketo and Salesforce to support data quality, enrichment, and operational performance across their marketing systems. This role is execution-focused and requires hands-on management of data and workflows rather than reporting or analytical modeling. The ideal candidate is highly detail-oriented, able to manage multiple tasks and deadlines, and brings hands-on experience in data auditing, enrichment, deduplication, and workflow logic to ensure data accuracy and reliability across systems. Responsibilities Key Responsibilities Data Auditing \& Enrichment Perform ongoing data auditing and enrichment to ensure completeness and accuracy of lead and contact records Execute daily and weekly manual updates to key data fields (e.g., job title, country, state, company details) Maintain and validate account matching, including aligning leads to the correct company for better lead assignment and targeting Data Quality \& Error Remediation Identify and resolve data errors within systems (e.g., sync errors between Marketo and Salesforce) Perform both manual merging of duplicate records to maintain a clean database or with the use of bulk API Review and clean up incomplete or unidentified records (e.g., unknown personas or missing classifications) Operational Workflow Monitoring Monitor and validate automated workflows in Marketo to ensure accurate data processing and system performance Track and support lead scoring models, ensuring proper score allocation and updates Review lead lifecycle stages to ensure correct progression, status updates, and alignment with business rules Oversee compliance-related workflows, including marketability status and data governance requirements Database Health Management Conduct regular reviews of database health, identifying gaps or inconsistencies in data Investigate and manage leads/contacts in rejected stage, ensuring proper classification and resolution Support continuous improvement of data quality standards and processes Qualifications Qualifications Advanced proficiency in Marketo and working knowledge of Salesforce, including lead/contact structures, campaign workflows, and system sync behaviour. Proven experience in data auditing, enrichment, deduplication, and maintaining database hygiene, with strong attention to detail and the ability to identify and resolve data inconsistencies. Solid understanding of lead lifecycle management, lead scoring models, marketing data governance, and operational workflow monitoring. Experience troubleshooting system errors (e.g., sync issues, workflow failures) and managing bulk data updates (e.g., CSV uploads, API-based tools) is preferred. Ability to manage high-volume, repetitive tasks with accuracy, alongside strong organisational, communication, and collaboration skills. Prior experience in a Marketing Operations or CRM/data operations role is highly desirable; familiarity with project management tools (e.g., Asana) is preferred.
ibex
