Paid Media Specialist

Job Description

We are looking for a highly analytical and results-driven Paid Media Specialist to plan, launch, manage, and scale paid advertising campaigns across digital platforms. The ideal candidate has hands-on experience managing paid media budgets, optimizing campaigns for profitable growth, analyzing performance data, and translating insights into actionable strategies. The successful candidate will be responsible for driving measurable business outcomes—including qualified leads, sales, revenue, ROAS, and customer acquisition efficiency—while continuously testing and improving campaign performance. Key Responsibilities 1. Paid Media Strategy & Campaign Management Develop and execute paid media strategies aligned with client business and revenue objectives. Plan, build, launch, and manage campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads. Conduct market, competitor, audience, and keyword research to identify growth opportunities. Develop audience segmentation, prospecting, retargeting, and lookalike strategies. Manage campaign budgets, bidding strategies, placements, and budget allocation. Establish campaign structures that support efficient testing, optimization, and scaling. Ensure campaigns are properly configured, tracked, and aligned with conversion goals. 2. Campaign Optimization & Scaling Monitor campaign performance regularly and proactively identify issues and opportunities. Optimize campaigns based on ROAS, CPA, CPL, CPC, CTR, conversion rate, revenue, and overall profitability. Analyze campaign, audience, creative, placement, and funnel-level performance. Conduct structured A/B and multivariate testing across: Ad creatives Ad copy and headlines Audiences Offers Landing pages Campaign structures Placements and bidding strategies Identify winning campaigns, audiences, creatives, and offers and develop strategies to scale them. Reduce inefficient ad spend and reallocate budgets toward high-performing campaigns. Troubleshoot performance drops, tracking issues, disapproved ads, and delivery problems. 3. Creative Strategy & Ad Development Work closely with designers, video editors, copywriters, and marketing teams to develop high-performing ad creatives. Provide clear creative briefs based on campaign data and audience insights. Develop and test compelling ad copy, hooks, headlines, offers, and calls-to-action. Analyze creative performance and identify patterns that contribute to higher CTR, conversion rates, and ROAS. Recommend new creative concepts and variations based on performance data. Ensure all ads comply with platform policies and client brand guidelines. 4. Analytics, Attribution & Reporting Monitor and analyze campaign performance using platform dashboards and analytics tools. Ensure accurate implementation and monitoring of pixels, conversion APIs, events, UTM parameters, and conversion tracking. Analyze attribution and customer acquisition data to understand campaign profitability. Prepare accurate weekly and monthly performance reports. Translate complex data into clear, actionable recommendations for clients and internal teams. Identify trends, performance gaps, and opportunities for growth. Use data to support forecasting, budget planning, and campaign decisions. 5. Lead Generation & Conversion Funnel Optimization Develop and optimize paid acquisition strategies to generate qualified leads and customers. Monitor the entire customer acquisition funnel from ad impression → click → lead/purchase → conversion → revenue. Collaborate with sales and marketing teams to improve lead quality and conversion rates. Identify bottlenecks in landing pages, forms, offers, and sales funnels. Support landing page, offer, and conversion rate optimization initiatives. Work with CRM and marketing automation teams to improve lead nurturing and attribution. 6. Client & Stakeholder Communication Communicate campaign performance, insights, challenges, and recommendations clearly. Present performance reports and explain the business impact of paid media activities. Proactively communicate campaign issues and recommend solutions. Manage multiple client campaigns while maintaining accuracy, deadlines, and performance standards. Collaborate with internal creative, content, sales, and account management teams. Qualifications 5+ years of hands-on experience managing paid advertising campaigns. Demonstrated experience managing and optimizing Meta Ads and Google Ads campaigns. Proven track record of achieving measurable campaign results. Experience managing advertising budgets and making data-driven budget allocation decisions. Strong understanding of campaign structure, audience targeting, retargeting, bidding, and optimization. Strong knowledge of paid media metrics including ROAS, CPA, CPL, CPC, CTR, CPM, conversion rate, CAC, and ROI. Experience with conversion tracking, attribution, pixels, events, and analytics. Strong analytical and problem-solving skills. Excellent attention to detail and ability to identify performance trends from data. Ability to manage multiple campaigns and priorities simultaneously. Strong written and verbal communication skills. Ability to work independently in a fast-paced, results-oriented environment. Preferred Qualifications Experience managing ecommerce, lead generation, SaaS, or performance marketing campaigns. Experience managing significant monthly advertising budgets. Google Analytics / GA4 and Google Tag Manager experience. Experience with Meta Pixel, Conversions API, and server-side tracking. Experience with landing page and conversion rate optimization. Strong ad copywriting and direct-response marketing skills. Experience with CRM and marketing automation platforms. Experience with GoHighLevel, HubSpot, or similar platforms. Basic understanding of creative production and design principles. Experience using AI tools for campaign research, analysis, creative development, and workflow automation. Google Ads certification or Meta certification is a plus. Tools & Platforms Advertising Platforms Meta Ads Manager Google Ads TikTok Ads Manager LinkedIn Campaign Manager YouTube Ads Analytics & Tracking Google Analytics 4 Google Tag Manager Meta Pixel & Conversions API Google Search Console Looker Studio or similar reporting platforms Creative & Productivity Canva Adobe Creative Suite AI marketing and productivity tools CRM & Automation GoHighLevel HubSpot Other CRM and marketing automation platforms KPIs & Performance Metrics The Paid Media Specialist will be evaluated based on measurable campaign and business performance, including: ROAS / ROI Revenue generated Cost Per Acquisition (CPA) Cost Per Lead (CPL) Customer Acquisition Cost (CAC) Conversion Rate Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Mille (CPM) Lead quality Qualified lead volume Campaign scalability Budget utilization and efficiency Creative performance Overall client/business growth Ideal Candidate The ideal candidate is not simply someone who can set up ads. We are looking for someone who understands why campaigns perform, how to diagnose performance problems, and how to turn data into profitable growth. You should be comfortable taking ownership of campaign performance, making strategic decisions with limited supervision, testing new approaches, and continuously looking for ways to improve efficiency, scale winning campaigns, and maximize return on advertising spend. Pay: Php50,000.00 - Php60,000.00 per month Work Location: Remote