Branding & Communications Specialist (WFH)

Job Description

Key Responsibilities • Develop and implement branding strategies that align with Coinut’s vision, values, and market positioning. • Ensure consistency in messaging, visual identity, and tone across all marketing channels and company communications. • Collaborate with designers, content creators, and product teams to enhance brand aesthetics and storytelling. • Craft compelling brand narratives, key messaging, and content strategies that strengthen Coinut’s thought leadership. • Write and edit engaging content for website pages, social media, PR materials, newsletters, and marketing campaigns. • Develop internal and external communication materials, including executive speeches, investor presentations, and product announcements. • Build and maintain relationships with media outlets, journalists, influencers, and key stakeholders in the fintech and crypto space. • Write and distribute press releases, blog posts, and opinion pieces to enhance Coinut’s visibility in the industry. • Monitor media coverage, track brand mentions, and respond to public inquiries. • Work with the social media team to create engaging campaigns that resonate with the crypto and fintech audience. • Monitor and analyze social media trends, user engagement, and brand sentiment. • Develop strategies to grow Coinut’s online presence, increase user engagement, and boost brand advocacy. • Conduct brand audits and assess competitor branding strategies to identify opportunities for differentiation. • Leverage market research and data analytics to refine messaging, positioning, and customer engagement strategies. • Measure the effectiveness of branding campaigns and adjust strategies accordingly. Qualifications • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field. • 5+ years of experience in branding, corporate communications, or marketing communications. • Experience in fintech, blockchain, or cryptocurrency industries is a strong advantage. • Excellent written and verbal communication skills, with the ability to craft engaging and persuasive narratives. • Strong understanding of brand strategy, positioning, and storytelling. • Proficiency in content marketing, PR, and social media management. • Familiarity with digital marketing tools, analytics, and SEO best practices. • Ability to manage multiple projects, meet deadlines, and collaborate effectively across teams. • A passion for developing unique, attention-grabbing brand campaigns that make an impact. • Ability to align communication efforts with business goals and adapt strategies based on industry trends.