Crew Offshoring Solutions Inc.
About The Role • The Sales Development Representative (SDR) is responsible for identifying, qualifying, and engaging prospective customers to generate sales and property management opportunities for the agency. This role focuses on top-of-funnel activity, supporting the sales team by booking qualified meetings and building a healthy pipeline of sales opportunities. • The SDR is a front-line, outbound-focused role that requires strong communication skills, persistence, and the ability to understand customer needs and articulate value clearly. • Additionally, a key component of this role is database building and management – the SDR will be responsible for sourcing, entering, verifying, and maintaining accurate prospect and client data across the company’s CRM and supporting systems. Key Responsibilities • Outbound Prospecting & Lead Generation • Prospect and engage potential clients (homeowners, landlords, and investors) via phone, email, LinkedIn, SMS, and other outbound channels. • Identify and target off-market opportunities, expired listings, rental property owners, and investor leads. • Qualify inbound and outbound leads against defined criteria aligned with the company’s ideal client profile. • Conduct initial discovery conversations to understand prospect needs and property goals. • Book qualified appraisal appointments, property management sign-up consultations, and discovery calls for the sales and PM teams. • Follow up on marketing-generated leads (open home enquiries, website submissions, portal leads) in a timely and professional manner. • Meet or exceed weekly and monthly activity targets and appointment KPIs • Collaborate closely with sales agents and property managers to refine outreach messaging and targeting strategies. • Continuously improve outreach scripts, objection handling, and qualification techniques. • Database Building & Management • Source, compile, and input prospective client data (homeowners, landlords, investors) from portal enquiries, suburb reports, referrals, social media and other databases. • Maintain accurate, current, and complete records across the CRM at all times, including contact details, property information, interaction history, and follow-up status. • Regularly audit and cleanse the database to remove duplicates, update stale records, and ensure data integrity. • Segment the database by locality, property type, ownership status, investment profile, and stage in the sales cycle to enable targeted outreach campaigns. • Build and manage prospect lists for campaigns aligned to specific property suburbs, price brackets, or client types. • Coordinate with the sales and marketing teams to ensure database segmentation supports campaign objectives. • Track and report on database growth metrics, contact engagement rates, and CRM hygiene benchmarks. Qualifications • & Technical Skills • At least 3 years of proven experience in sales, lead generation, or customer-facing roles in the real estate industry is essential (Australian market most preferred). • Strong verbal and written English communication skills with the ability to engage decision-makers confidently. • Demonstrated experience managing and maintaining CRM databases (e.g. Rex, HubSpot, Salesforce, AgentBox, or similar) • Proficiency in data entry, database auditing, and list segmentation • Comfortable working to activity targets, meeting-booking KPIs, and database management benchmarks • Strong organisational skills and high attention to detail, particularly when handling data • Resilient and professional mindset with the ability to handle objections and rejection constructively • Key Performance Indicators (KPIs) • Make a minimum of 120 targeted outbound calls per day to homeowners, landlords, and investors. • Maintain a 10–15% connection rate (8–18 live conversations per day). • Achieve a 20% booking rate from live connections (2–4 qualified appointments per day). • Target monthly output of 80 booked appraisal or consultation appointments. • Achieve a 70% show-up rate for all booked appointments (56 attended per month). • Add a minimum of 100 new verified contacts to the CRM database per week. • Maintain database accuracy above 95% (measured by monthly audit). • Complete weekly database hygiene tasks — deduplication, stale record updates, and segmentation reviews. • Job Benefits • Generous compensation package including 13th month pay and penalty rates on swapped public holidays. • HMO coverage including one dependent, employer government contributions, and 20 leave credits per year. • Work remotely with a collaborative and supportive team aligned with Australian business hours. • Be part of a market-leading Gold Coast real estate brand with a strong pipeline of growth. • Enjoy a culture that values professional development, performance recognition, and long-term careers. • Remote working equipment provided.
Crew Offshoring Solutions Inc.
