Outposter
Role Overview We are seeking a Part-Time Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that increase brand awareness, drive online traffic, and generate sales. The ideal candidate has hands-on experience managing Facebook and Google Ads, developing content strategies, executing email marketing campaigns (EDMs), and working with Shopify and other eCommerce platforms. This role requires a creative and data-driven marketer who can deliver measurable results across multiple digital channels. Key Responsibilities Develop and execute digital marketing strategies aligned with business objectives. Plan, manage, and optimize Facebook (Meta) Ads and Google Ads campaigns. Create engaging content for websites, social media, email campaigns, and digital advertisements. Design marketing assets using Canva and other graphic design tools. Manage email marketing (EDMs) using Mailchimp or similar platforms. Maintain and optimize Shopify and other eCommerce platforms, including product listings and promotional campaigns. Implement SEO best practices to improve website visibility and search rankings. Monitor campaign performance, analyze key metrics, and provide recommendations for optimization. Collaborate with internal stakeholders to ensure consistent branding and messaging across all digital channels. Stay up to date with digital marketing trends, platform updates, and best practices. Must-Have Qualifications Proven experience in digital marketing. Strong understanding of marketing strategies and campaign execution. Hands-on experience with eCommerce platforms, preferably Shopify. Experience managing Facebook (Meta) Ads and Google Ads. Proficiency in Canva and graphic design for digital marketing materials. Experience with content strategy and social media marketing. Experience creating and managing email marketing (EDMs) using Mailchimp or similar platforms. Preferred Qualifications Familiarity with SEO techniques and website optimization. Strong understanding of social media platforms and audience engagement strategies. Experience analyzing campaign performance using digital marketing analytics tools. Excellent communication, organization, and time management skills. Ability to work independently in a part-time remote environment. Benefits Work from home Application Question(s): Do you have an experience managing Facebook (Meta) Ads and Google Ads? Experience: eCommerce platforms (preferably Shopify): 3 years (Preferred) Work Location: Remote
Outposter
