Evo Tech Software Solutions Inc
Role Objective Owns paid growth end-to-end across Meta Ads, TikTok Ads, and Amazon / Shopify Ads - campaign strategy, spend pacing, optimization, creative input selection, and paid performance reporting. Directly supervises the Ads Specialist, who handles day-to-day campaign execution. Daily Tasks Review budget pacing and delivery across all paid channels. Review campaign performance and flag anomalies. Set daily priorities for the Ads Specialist. Confirm promoted products are in stock and conversion-ready. Weekly Tasks Review performance by product, creative, and channel. Approve tests the Ads Specialist proposes and prioritize the testing queue. Share winning insights with the Account Executive, Operations, and Affiliate Specialist. Monthly Tasks Deliver the monthly ad performance summary. Evaluate contribution to account growth and efficiency goals. Recommend scaling, restructuring, or budget shifts. Build the next month’s testing roadmap with the Ads Specialist. Key Outputs Ad performance report Budget pacing tracker Creative testing tracker Monthly testing roadmap Success Metrics Ad-attributed GMV ROAS / efficiency target attainment Spend pacing accuracy Creative refresh velocity Work Location / Setup Remote
Evo Tech Software Solutions Inc
