Next Level Swim School
Performance Marketing Executive (Meta Ads) | Remote Employment Type: Full-time About Us The Aquatics Swim School (TASS) is one of Singapore's growing swim schools, specializing in children's swimming lessons and the SwimSafer programme. We are looking for a results-driven marketer who can generate quality leads and help grow our brand through paid advertising and content marketing. This is not a graphic designer or social media admin role. We are looking for someone who understands digital marketing strategy and performance. Responsibilities Performance Marketing (Primary) Plan, launch and optimize Meta (Facebook & Instagram) advertising campaigns. Generate qualified leads for swimming lessons. Monitor campaign performance and improve cost per lead. Conduct audience research and A/B testing. Set up and manage Meta Pixel and conversion tracking. Produce weekly and monthly performance reports. Content Marketing Plan monthly Instagram content calendars. Write engaging Reel and video scripts. Create captions and calls-to-action. Coordinate with video editors and content creators. Suggest new campaign ideas and seasonal promotions. Growth & Analytics Develop campaigns to increase Google Reviews. Track marketing KPIs. Analyze competitors. Recommend new growth opportunities. Requirements Minimum 2 years of experience managing Meta Ads. Experience generating leads for service businesses. Strong understanding of Meta Ads Manager. Experience with A/B testing. Knowledge of Meta Pixel and conversion tracking. Excellent English communication. Experience using Canva and ChatGPT. Familiarity with Google Analytics is a bonus. Nice to Have Experience in education, enrichment, childcare, fitness, or swim schools. Basic video editing (CapCut or similar). Knowledge of CRM systems. Key Performance Indicators (KPIs) Number of qualified leads generated. Cost per lead (CPL). Lead-to-enrolment conversion rate. Monthly growth in enquiries. Growth in Google Reviews. Instagram engagement. What We Offer Competitive salary based on experience. Remote working environment. Opportunity to build the marketing department from the ground up. Performance-based bonuses. Long-term career growth. If you're passionate about performance marketing and enjoy turning advertising budgets into measurable business growth, we'd love to hear from you. Pay: From Php13,000.00 per month Application Question(s): Which industries have you worked in? What was the average monthly advertising budget you managed? What was the lowest cost per lead you achieved? What was the highest monthly ad budget you managed? Have you set up Meta Pixel from scratch? You have SGD 1,000 to generate swimming lesson enquiries. Briefly describe how you would structure the campaign. Previous Salary in Pesso? Expecting Salary in Pesso? Experience: Facebook Advertising: 5 years (Preferred) Work Location: Remote
Next Level Swim School
