Wonder Maker Group
We are looking for a Senior Copywriter who can act as the "Voice" of our group of brands. You will partner with our Senior Art Directors to build brands from the ground up. You aren't just writing captions; you are naming products, writing packaging copy, and developing campaign concepts that convert. What You’ll Do: Brand Voice Development: Establish distinct tones of voice for our different brands (e.g., Clinical/Scientific for Skincare vs. Playful/Fun for Body Care). Concepting: Partner with the Art Directors to brainstorm "Big Ideas" for product launches and seasonal campaigns. Packaging \& NPD: Write product names, claims, and back-of-pack copy that complies with regulatory standards while sounding appealing. QC: Review content calendars from the marketing team to ensure the brand voice remains consistent across all touchpoints. What You Need: 5\+ years of experience in an Agency setting. Portfolio Requirement: Must show a mix of long-form (Brand Story/Manifesto), short-form (Headlines/Ads), and technical/product copy. Industry Fit: Experience in Beauty, Wellness, or FMCG is critical. You need to know the difference between "Hydrating" and "Moisturizing" and how to sell it. Experience working with E-commerce brands is a plus Ability to switch voices instantly between different target markets.
Wonder Maker Group
