Virtual Coworker
• Strategy & Campaign Management: • • Own the end-to-end Google Ads strategy across US and AU markets — Search (RSA & DSA), Brand, Competitor, and any new campaign types you recommend • • Audit and restructure the current account within the first 30 days: pause waste, fix budget allocation, resolve policy violations, and implement a clear performance framework • • Build and iterate on campaign structure, ad copy, landing page alignment, bidding strategy, and audience targeting • • Manage a combined monthly budget of USD $50,000+ with the discipline of someone spending their own money • Tracking, Attribution & Reporting: • • Fix and maintain end-to-end conversion tracking — from Google Ads through to our CRM (Zoho) — so leadership can see exactly which campaigns are generating placements, not just clicks • • Implement proper UTM parameter management so every lead source is accurately attributed • • Build a monthly performance report that goes beyond vanity metrics — cost per acquisition, pipeline contribution, and placement conversion rate matter here • • Set up and maintain Google Analytics 4 integration with Ads accounts • Optimisation & Growth: • • Conduct ongoing keyword research, search term analysis, and negative keyword management across both accounts • • Write and test ad copy — understanding that our audience (US and AU business owners looking to hire Filipino VAs) requires nuanced, benefit-led messaging • • Run structured A/B tests on ad variants, landing pages, and bidding strategies — with a hypothesis, results, and a decision, not just experiments • • Monitor competitor activity via auction insights and adjust strategy accordingly • • Proactively action or justify Google's optimisation recommendations — target 90%+ optimisation score on both accounts • Collaboration: • • Work directly with the Australian and US sales managers to understand lead quality, not just lead volume — the goal is placements, not form fills • • Flag opportunities and risks to leadership proactively — you should be the most informed person in the business about our paid search performance • • Recommend landing page and website changes that would improve conversion rates, with data to back them up • Must Haves: • • Google Ads certified (Search certification minimum; additional certifications strongly preferred) • • Minimum 4 years of hands-on Google Ads management experience — not oversight, not reporting, actual in-account work • • Demonstrable experience managing monthly budgets of USD $10,000 or more • • Strong conversion tracking and UTM setup skills — you must be able to audit and fix a broken tracking setup from scratch • • Experience with Google Analytics 4 and understanding of multi-touch attribution • • Advanced proficiency in English — written and verbal — for reporting and stakeholder communication • • B2B or lead generation campaign experience — we are not an eCommerce business; our metrics are cost per lead and cost per acquisition, not ROAS • Experience managing accounts across multiple countries simultaneously (US and/or AU market knowledge is a significant advantage) • Staffing, recruitment, or professional services industry background • • CRM integration experience, particularly Zoho or HubSpot • • Familiarity with Microsoft/Bing Ads as a secondary channel • • Experience transitioning an account from agency to in-house management • • Google Ads Display, Video, or Performance Max certifications • • This role is open to Filipino citizens residing in the Philippines only. • Home Office Requirements: • Please only apply for this role if you have the following home office requirements: • · Perfectly working headset and webcam • · Stable internet connection of at least 25 Mbps ~ 50 Mbps • · Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later • · Quiet room with no distractions or background noises • · A backup plan if the power goes out or if your internet connection becomes unstable during your shift • Only applicants meeting the strict criteria above will be contacted.
Virtual Coworker
