Emerald Lane
Location: Remote — Philippines Employment Type: Full-time Reports to: Founder/CEO About The Role Mini Katana (https://minikatana.com/) is looking for an experienced E-Commerce & Marketing Manager with substantial experience supporting U.S.-based e-commerce brands or selling to U.S. customers . This is a senior position with management responsibilities. You will take ownership of the revenue side of our Shopify business, including e-commerce marketing, merchandising, product launches, retention, and sales execution. You will also manage and coordinate a distributed team, with performance incentives tied to business results. Because the United States is our primary market, you must understand U.S. consumer behavior, promotional periods, DTC practices, marketing standards, and customer expectations. This role may be a strong fit for a senior retention, CRM, or e-commerce manager who has worked with established U.S. brands and is ready to take broader ownership of a growing DTC business. Responsibilities Own e-commerce sales performance and identify opportunities to increase revenue in the U.S. market. Develop the promotional, merchandising, and product-launch calendar around U.S. shopping behavior and major sales periods. Determine how products should be launched, positioned, priced, promoted, and bundled. Coordinate product launches with inventory, photography, content, email, SMS, and website readiness. Own Klaviyo email strategy, including campaigns, automated flows, segmentation, testing, and retention. Oversee SMS marketing and coordinate its strategy with email. Review Shopify merchandising, product pages, collections, pricing, tags, templates, and promotional updates. Manage and coordinate team members responsible for campaign execution and store operations. Monitor e-commerce performance and make recommendations based on sales and customer data. Work directly with company leadership on major launches, promotions, and growth priorities. Maintain clear ownership, accountability, and deadlines across multiple workstreams. Requirements At least five years of professional DTC e-commerce experience. Significant experience working for a U.S.-based e-commerce company or supporting a brand whose primary customers are in the United States. Experience working with an established e-commerce brand, ideally generating at least $5 million annually. Strong hands-on experience with Shopify and Klaviyo. Experience with SMS platforms such as Postscript or Attentive is preferred. Proven experience with merchandising, retention, promotions, and product launches. Demonstrated ability to improve revenue, conversion, retention, average order value, or customer lifetime value. Experience managing or coordinating multiple team members. Strong commercial judgment and comfort being measured on revenue. Excellent written and spoken English suitable for a U.S. consumer brand. Strong organizational, analytical, and project-management skills. Willing and able to work hours that overlap with the U.S. team. This may require a night-shift schedule in the Philippines. Comfortable occasionally coordinating with team members based in Asia outside regular working hours. Preferred Qualifications Experience with a U.S. consumer, lifestyle, collectibles, entertainment, or direct-to-consumer brand. Experience managing promotional periods such as Black Friday and Cyber Monday. Experience managing a high-volume Shopify store. Experience leading remote or international team members. Strong understanding of U.S. retention marketing, promotional strategy, and customer lifecycle management. How To Apply Submit your résumé, cover letter, LinkedIn profile, expected compensation, and requested experience details through the form: https://forms.gle/wuszpnX1PhSbwwxQA In your application, clearly identify the U.S.-based brands or U.S. customer markets you have supported and provide measurable examples of the results you achieved. Pay: Up to Php80,000.00 per month Work Location: Remote
Emerald Lane
