Copywriter & Content Strategist (Long-Form Content)

Job Description

Part-Time | 20 hours per week | 4hrs a day | US time zones About Us We’re a fast-growing e-commerce brand serving travelers across the United States. Our mission is simple: create thoughtfully designed travel products that make flying easier, more comfortable, and less stressful — especially for older travelers. Our primary audience is women aged 65+ in the United States, so we’re looking for someone who understands how to communicate with empathy, clarity, and persuasive storytelling. If you love travel, enjoy consumer psychology, and know how to write copy that sells, we’d love to meet you. About The Role We’re looking for a Copywriter & Content Strategist with a strong background in direct response marketing and e-commerce. This is not just a writing role. You’ll be responsible for researching customers, developing messaging angles, planning content, and writing long-form marketing assets that drive measurable sales. You’ll work closely with the marketing team to develop campaigns, test ideas, and continually improve performance through experimentation and data. What You’ll Do ● Write high-converting long-form Facebook posts designed to educate, engage, and sell ● Create compelling direct response sales letters and promotional copy ● Write Facebook advertisements that generate clicks and conversions ● Develop landing page copy that improves conversion rates ● Write advertorials that seamlessly blend storytelling with sales ● Create engaging listicles and educational content related to travel ● Research customer pain points, buying behaviors, competitors, and market trends ● Develop content strategies and campaign concepts aligned with business goals ● Plan editorial calendars and long-form marketing content ● Write and optimize email campaigns, including A/B testing subject lines, messaging, and offers ● Collaborate with designers and marketers to execute campaigns across multiple channels ● Analyze campaign performance and refine messaging based on results Requirements Non-Negotiable ● Proven experience in direct response copywriting ● Strong portfolio demonstrating copy that generated measurable business results ● Experience writing for e-commerce brands ● Excellent long-form storytelling and persuasive writing skills ● Strong research skills and ability to uncover customer insights ● Strong understanding of consumer psychology, buying behavior, and sales-driven messaging Preferred Qualifications ● Previous experience at a traditional advertising or creative agency ● Experience writing Facebook ads at scale ● Experience creating advertorials, sales pages, landing pages, and email marketing campaigns ● Familiarity with conversion rate optimization (CRO) and testing frameworks ● Interest in travel, tourism, aviation, or travel products ● Experience developing content strategy, not just executing copy Ideal Candidate You’re someone who: ● Loves understanding why people buy ● Naturally thinks in marketing angles, hooks, and offers ● Can balance creativity with performance marketing ● Enjoys researching customers before writing ● Is curious about travel and understands the mindset of frequent travelers ● Takes ownership of projects from idea through execution ● Uses data — not opinions — to improve copy Bonus Points Experience writing for: ● Travel brands ● Consumer products ● Amazon or Shopify brands ● Products targeting older adults (55+) ● Subscription email marketing What Success Looks Like ● Producing profitable Facebook ad campaigns based on strong research and customer insights ● Improving ad performance through continuous testing and optimization ● Building high-converting long-form assets that support the marketing team and Founder ● Creating messaging that resonates deeply with the target audience and drives measurable sales Job Offer: ₱37,000 starting ₱42,000 after 6 months + benefits ₱50,000 after completing 24 total months with the company + positive feedback and scorecard Benefits Private Life and Accident Insurance + Telemedicine Reimburse up to P400/month of your PhilHealth voluntary contribution 2x a year mental health counseling session with a board-certified counselor or therapist 1x a year financial health planning with a certified financial planner Monthly upskilling and personal development seminars Legal and paperwork assistance for visas, loans, etc. Birthday gift Christmas gift Bereavement Assistance Other company-wide events and contractors engagement activities Work from home set-up 10 Paid Time Offs Paid US Holidays Please note that for this application, all hired applicants are required to submit a Police Clearance or NBI Clearance as part of our onboarding requirements. NO TO FREELANCERS WE DON’T CONTRACT “FREELANCERS”. We only hire people who want a long term, stable job and role with a growth-focused company. We don’t tolerate moonlighting, cheating on hours, or lack of respect for confidentiality and intellectual property. We are backed by a strong HR and legal team for this. You are honestly paid for the work you came here to do. If you want to be a freelancer and want a “gig” or a “for now” thing, we advise you use freelancer platforms like Upwork. That said, we pour a lot of love and growth into our team members, and we don’t want that to go to waste. If you meet the qualifications and are interested, kindly complete the form provided below: https://tinyurl.com/bd68u56e Pay: Php37,000.00 - Php50,000.00 per month Benefits Additional leave Company Christmas gift Health insurance Life insurance Opportunities for promotion Pay raise Work from home Work Location: Remote