Bay Street Staffing
Director Digital Marketing Location: Remote - WORK FROM HOME Employment Type: Full-Time or Contract Role Overview We are looking for a hands-on Digital Marketing Manager to lead our organic growth strategy. The initial focus will be on building a strong foundation through SEO, GEO (Generative Engine Optimization), content, and social media. Once these channels are established, the role will expand into paid advertising. Key Responsibilities Develop and execute a complete digital marketing strategy Improve organic search rankings, website traffic, and lead generation Conduct keyword research, competitor analysis, and technical SEO audits Create and manage an SEO-focused content calendar Optimize content for AI search platforms such as ChatGPT, Google AI Overviews, and Perplexity Manage social media strategy, content, posting, and engagement Repurpose content across blogs, LinkedIn, Instagram, Facebook, and other platforms Monitor website and campaign performance using analytics tools Track rankings, traffic, leads, engagement, and conversions Introduce and manage Google Ads and paid social campaigns once the organic foundation is established Provide clear monthly reporting with recommendations for continued growth Qualifications Proven experience in digital marketing, SEO, and organic growth Strong understanding of GEO and AI-driven search Experience managing social media platforms and content strategies Knowledge of Google Analytics, Google Search Console, and SEO tools Experience with Google Ads and Meta Ads is an asset Strong writing, communication, and analytical skills Able to develop strategy while also executing the day-to-day work Results-driven, organized, and comfortable working independently Ideal Candidate The ideal candidate is both strategic and hands-on. You understand how SEO, GEO, content, and social media work together to generate long-term organic growth—and how paid advertising can later be used to accelerate those results.
Bay Street Staffing
