Digital Marketing Manager

Job Description

Ponyrider About Ponyrider Ponyrider is a SaaS platform built for consulting and professional services firms, helping teams manage projects, people, resources and time in one simple platform. As we scale across Australia and New Zealand, we're looking for a Digital Marketing Specialist to support demand generation, brand awareness and customer acquisition. The Role We're seeking a hands-on Digital Marketing Specialist to execute and optimise digital marketing activities across paid media, SEO, content, website management and marketing automation. Working closely with the leadership team, you'll help drive trial sign-ups, improve digital performance and support Ponyrider's growth objectives. Key Responsibilities Paid Media Management Manage and optimise Google Ads campaigns, including keyword research, ad creation, bid management and reporting. Manage Meta (Facebook and Instagram) advertising campaigns, including retargeting and audience development. Monitor campaign performance and make recommendations to improve ROI, conversions and cost-per-acquisition. Create and test ad copy, audiences and landing page variations. SEO and Content Conduct keyword research and implement on-page SEO improvements. Create and publish SEO-focused blog articles, landing pages and website content. Support backlink and digital PR initiatives to improve organic visibility. Monitor search rankings and identify growth opportunities. Website \& Marketing Automation Update website content and landing pages. Manage HubSpot campaigns, workflows, forms and reporting. Support lead nurturing and customer journey automation. Reporting \& Analytics Track and report on campaign performance across Google Ads, Meta, GA4 and HubSpot. Monitor key metrics including traffic, leads, trial sign-ups, conversion rates and cost-per-acquisition. Provide actionable recommendations based on performance data. Skills and Experience 5\+ years' experience in digital marketing. Proven experience managing Google Ads campaigns. Experience managing Meta Ads campaigns. Strong understanding of SEO and content marketing. Experience with HubSpot or similar marketing automation platforms. Working knowledge of Google Analytics (GA4\) and Google Tag Manager. Strong written English and communication skills. Experience in SaaS or B2B marketing is highly desirable. What We're Looking For Data-driven and commercially minded. Strong attention to detail. Proactive and self-motivated. Comfortable working independently in a remote environment. Passionate about digital marketing, growth and continuous improvement. Pay: Php80,000\.00 - Php95,000\.00 per month Work Location: Remote