Arcadis
Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together. Role description: The Senior Email Marketing Specialist will be mainly responsible for the overall campaign delivery of global and regional email marketing campaigns, working closely with the regional Marcomms team and local GSSC OMC team. Role accountabilities: Responsibilities of this role include, but are not limited to: Project management and resourcing Owning and managing the email marketing calendars, making sure that there’s no overlap in the target audience Quality assurance and campaign approval check for own and other team members’ projects Lead bi-weekly regional discussions to implement regional email marketing campaigns Identify and provide suggestions to improve the current email marketing processes Generating email reports, providing insights and recommendations to improve email engagement on a campaign level Familiarity with creating Eloqua segments – to build marketing target audiences Marketing Automation Setting up and implementing simple and complex multi-step campaigns including but not limited to A/B tests, one-off, and nurture campaigns. Performing tests to identify errors and ensure email responsiveness & compatibility in all email clients for own projects Support user management and governance Support Team Lead in developing modules, guides, and workflows Project Initiation/Management Assist stakeholders in gathering, analyzing, and identifying campaign requirements; ability to gauge the complexity of the request Coordinate the work estimates and negotiate turnaround time within the team Ability to translate campaign requirements to identify Eloqua assets that are needed for production Provides status updates, raises issues encountered and adjusts the timeline as appropriate Ensure all required approvals/signoffs are received from stakeholders before the campaign launch Report/Analytics/Optimization Generate email and campaign engagement reports, present findings & insights, and provide suggestions for optimization Knowledge of using Oracle BI/Analyzer to support complex reporting requirements Support team lead in developing quarterly/annual reports Any other duties as assigned by the project manager/team lead Qualifications & Experience: Requirements Education: Bachelor’s Degree in Marketing, or any Business-related courses Job-Related Experience: 4-5 years of cumulative experience in email marketing and marketing automation Specific knowledge: Advanced knowledge in Marketing automation platforms (Eloqua preferred) Reporting/Analytics (Intermediate) HTML/CSS (Intermediate) Adobe Photoshop and Adobe Dreamweaver (Intermediate) Intermediate knowledge of MS Office applications (Word, Excel, Outlook, and PowerPoint) Intermediate knowledge in Campaign Planning and Conceptualization Good understanding of email standards and privacy laws: SPF, CAN-SPAM, and GDPR Knowledge using Oracle Sales Cloud or Salesforce CRM/any sales management tool is a plus Skills A keen eye for detail Positive team attitude towards work, good interpersonal skills Excellent interpersonal and communications skills Effective time management Strong prioritization and multitasking skills Strong analytical and problem-solving skills Effective project management skills Strong stakeholder management Why Arcadis? We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together. You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you. Together, we can create a lasting legacy. Join Arcadis. Create a Legacy. Our Commitment to Equality, Diversity, Inclusion & Belonging We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people first’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.
Arcadis
