Google Ads & Analytics Manager

Job Description

Job Summary We are seeking an experienced Google Ads & Analytics Manager to oversee, optimize, and scale our paid search and display acquisition strategy. In this role, you will take end-to-end ownership of building high-converting Google Ads campaigns, configuring GA4 and Google Tag Manager, and driving lead generation while continuously optimizing for Cost Per Acquisition (CPA) and ROI. If you are a data-driven digital marketer comfortable managing multiple accounts/brands and translating performance data into actionable business recommendations, we encourage you to apply. Key Responsibilities Campaign Building & Management: Design, launch, and manage Google Ads Search and Display campaigns structured specifically for service-based lead generation. Tracking & Analytics Setup: Configure, audit, and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), and end-to-end conversion/event tracking to ensure 100% data accuracy. Weekly Optimization Audits: Conduct thorough weekly account reviews, continuously tuning bids, budgets, keywords, negative keyword lists, ad copy/assets, and targeting. Lead & CPA Optimization: Monitor and refine campaigns daily to drive qualified leads, reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and maximize overall ROI. A/B Testing & Conversion Rate Optimization (CRO): Run structured A/B split tests on ad copy, creative assets, and landing pages to improve click-through and conversion rates. Data Reporting & Strategic Insights: Generate clear performance reports detailing ad spend, CPL, CPA, and ROI, accompanied by strategic, data-backed recommendations for improvement. Multi-Account Handling: Successfully organize, prioritize, and manage multiple client accounts or brand portfolios concurrently. Key Requirements Experience: Minimum 3 years of hands-on experience managing Google Ads accounts, specifically focused on lead generation for service-based businesses. Technical Mastery: Strong, demonstrated expertise in Google Analytics 4 (GA4) setup, Google Tag Manager (GTM), and conversion tracking implementation. Portfolio Flexibility: Proven ability and comfort managing multiple accounts, campaigns, or brands simultaneously. Analytical Skills: Deep understanding of paid acquisition metrics (CPL, CPA, CTR, ROI) with the ability to turn analytical findings into actionable strategy. Autonomy: Ability to work independently, deliver structured weekly results, and solve tracking or performance issues proactively. Pay: Php50,000.00 - Php60,000.00 per month Benefits Work from home Application Question(s): Experience with international, US, or B2B client accounts. Familiarity with landing page builders and conversion rate optimization techniques. License/Certification: Google Ads & GA4 Professional Certifications (Required) Work Location: Remote