Publicis Groupe
Company Description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Overview The SEO Content Writer’s purpose is to craft and deliver high-quality, SEO-optimised content that aligns with our industry-leading search strategies. This role plays a critical part in enhancing our content capabilities by producing engaging, data-driven, and search-friendly content that drives organic growth for clients. The SEO Content Writer will collaborate with the SEO team and other digital marketing specialists to create content that not only ranks well in search engines but also meets user intent and business objectives. This role requires strong writing skills, an understanding of SEO best practices, and the ability to translate complex topics into compelling, easy-to-digest content. Responsibilities Create high-quality, SEO-optimized content that aligns with client goals, industry standards, and search best practices. Conduct thorough keyword research and incorporate relevant keywords naturally into content while maintaining readability and engagement. Ensure all content meets on-page best practices including proper formatting, meta tags, and internal linking best practices. Collaborate with SEO and other internal teams to develop content plans that drive traffic, engagement, and conversions. Maintain brand guidelines (i.e. voice) and consistency across all client work whilst adapting writing styles to different client industries and audiences. Optimize existing content for search performance, ensuring it stays up to date with algorithm changes and industry trends. Conduct competitive content analysis to identify content gaps and opportunities for improvement. Monitor content performance using analytics tools (e.g., GA4, Google Search Console) and provide insights and recommendations for continuous improvement. Stay updated on the latest SEO trends, algorithm updates, and content marketing best practices to continuously enhance content strategies Qualifications Strong storytelling and writing abilities with a knack for engaging and persuasive content. Ability to distil complex topics into digestible, audience-friendly content. Effective research skills to support content accuracy and authority. Excellent time management and ability to handle multiple content projects simultaneously. Strong communication skills for collaborating with different teams and presenting content ideas. Experience 2+ years of experience in SEO content writing, digital content creation, or content marketing. Proven experience writing for search, with examples of keyword-optimized, high-ranking content produced previously Knowledge of SEO principles, keyword research tools (Ahrefs, SEMrush, Google Keyword Planner), and content optimization techniques. Experience working with content management systems (WordPress, Adobe Experience Manager, etc.). Familiarity with analytics platforms (GA4, Google Search Console) to measure content performance. Basic understanding of HTML, metadata, and structured data is a plus.
Publicis Groupe
