Expounder
Job Location: Remote Job Type: Full-time Work Schedule: 9 AM - 6 PM EST , with a required 4-hour overlap from 9 AM - 1 PM EST and flexibility in scheduling the remaining hours before 9 AM or after 1 PM EST Salary Range: ₱190,000 - ₱315,000 monthly (still NEGOTIABLE depending on skills & experience) We are seeking a hands-on leader to take full ownership of the US TikTok Shop P&L and scale the channel from the mid-seven figures toward eight figures in revenue. This is a true single-owner role , with responsibility for strategy, performance, and commercial outcomes. The immediate priority is to improve contribution economics while maintaining current volume, then build a clear path to sustainable growth. The channel is growing rapidly but is not yet contribution-profitable. Volume is concentrated in two key products, live selling is significantly underdeveloped, and the creator programme is large but under-managed. The successful candidate will be expected to bring structure, improve unit economics, strengthen creator and live-selling performance, and ultimately build a scalable, profitable TikTok Shop operation. COMPANY OVERVIEW Decolure , owned by Ecotero LLC , which also operates brands such as Sleephoria , is a U.S.-based e-commerce company generating $18M+ annually through Amazon, with a growing presence on TikTok Shop and Shopify DTC. The business operates five private-label brands with 20+ active products, 100+ live product variations, and 700+ cost SKUs, and continues to expand its product portfolio and sales channels. Key Responsibilities Channel P&L Ownership Own the TikTok Shop P&L, including GMV, margins, AOV, refund rates, ROAS, pricing, and promotional strategy. Build and manage monthly and quarterly forecasts with clear assumptions, confidence levels, and defined performance thresholds. Paid Growth & GMV Max Own and optimize a meaningful five-figure monthly GMV Max budget, focusing on contribution margin and identifying underperforming campaigns to improve overall profitability. Diagnose and address declining ad performance by distinguishing creative fatigue, audience saturation, and product or campaign mix shifts, then implement actions to restore and scale efficient growth. Creator & Affiliate Engine Scale the LIVE channel from a low base to unlock untapped GMV. Develop catalogue and bundle strategies to improve conversion and increase basket size. Set content velocity and quality targets, using data to optimize creator output and revenue impact. LIVE, Merchandising & Content Build and scale LIVE strategy to unlock significant untapped GMV. Develop catalogue and bundle strategies to increase conversion and basket size. Drive content velocity and brief quality using data-backed targets to maximize revenue impact. AI-Powered Operating Model Integrate AI into research, analysis, forecasting, creator discovery, briefing, and QA. Validate AI outputs for accuracy, sources, and execution risks before acting on them. Keep human oversight over pricing, financial decisions, creator contracts, compliance, and customer-facing activity. Cross-Channel Commercial Management Balance TikTok, Amazon, and Shopify priorities across pricing, promotions, inventory allocation, and launch timing. Provide the CEO with a weekly commercial view covering performance, risks, decisions, and next actions. Own forecasting for critical bamboo SKUs, with zero stockout tolerance and long replenishment lead times. Required Qualifications Able to calculate break-even ROAS using COGS, commissions, fulfillment, refunds, discounts, and other costs. Hands-on experience managing collaborations, samples, commissions, creators, and Shop Performance Score. Owned creator programs covering recruitment, tiering, commissions, sampling, activation, performance, and retention. Strong understanding of US consumers, creators, content, hooks, and product positioning. Built or implemented a practical AI workflow with defined tools, inputs, human checkpoints, failure handling, and measurable results. Experience leading a Creator & Affiliate Manager and coordinating cross-functional teams across creative, operations, analytics, and supply chain. Preferred Qualifications Preferably has experience managing a US TikTok Shop generating $5M+ TTM GMV with full decision-making authority. Preferably has experience managing $30K+ monthly GMV Max spend, with authority to scale, optimize, pause, or stop campaigns. Experience in bedding, home, beauty, wellness, apparel, or similar creator-led categories. Proven LIVE selling experience with measurable revenue results. Experience managing multiple TikTok Shop brands. Familiarity with Kalodata, FastMoss, or similar competitive intelligence tools. Experience managing TikTok Shop alongside Amazon. Role Scope & Expectations You will direct and manage creators rather than serve as the primary content creator. You will own the shop's commercial outcomes, not manage a client relationship. Routine listing uploads, sample logistics, outreach volume, and spreadsheet maintenance are handled by the team and operating systems. We are looking for someone who has already operated a US TikTok Shop at a meaningful scale and can take ownership from day one. Compensation & benefits ₱190,000 - ₱315,000 monthly (still NEGOTIABLE depending on skills & experience) Fully remote position with the flexibility to work from anywhere. Direct access to the CEO, with your ideas and analysis reaching the decision-maker. Advanced AI-powered analytics, custom dashboards, and automated reporting. A data-driven team focused on continuous improvement. Growth opportunities as the company expands into new marketplaces and channels. Employee discounts on company products. Pay: Php190,000.00 - Php315,000.00 per month Benefits Employee discount Flexible schedule Opportunities for promotion Work from home Application Question(s): Are you familiar with tools such as Kalodata, FastMoss, or similar intelligence tools? Education: Bachelor's (Preferred) Experience: TikTok Shop Manager: 2 years (Preferred) Language: English (Preferred) Work Location: Remote
Expounder
