Digital Marketing & Social Media Specialist

Job Description

Virtual Communications, Digital Marketing & Social Media Specialist Job Type: Full-Time Work Setup: Remote Schedule Must be available to work U.S. Central Time hours when needed About The Role We are looking for a creative and results-oriented Communications, Digital Marketing & Social Media Specialist to support the Indo-American Association (IAA) in promoting its events, performing arts programs, membership initiatives, and organizational activities. The goal is to increase brand awareness, audience engagement, ticket sales, membership participation, and online visibility . Experience with performing arts, entertainment, nonprofit, cultural, or membership organizations is strongly preferred. Key Responsibilities Plan and manage digital marketing campaigns for events and organizational initiatives. Create and manage content for social media, including posts, reels, stories, videos, artist features, and event promotions. Write engaging copy for social media, email campaigns, websites, advertisements, and promotional materials. Manage and schedule social media content and monitor audience engagement. Create or adapt graphics and short-form videos while maintaining brand consistency. Develop and manage email marketing campaigns, including audience segmentation and performance tracking. Update website content, including event information, artist profiles, images, videos, and ticketing links. Support community and partner promotions and cross-promotional campaigns. Assist with press releases, media outreach, and publicity opportunities when needed. Help develop campaigns to grow audiences, memberships, email lists, and social media following. Track campaign performance, including reach, engagement, website traffic, email performance, and conversions. Provide weekly campaign updates and recommend improvements based on results. Qualifications Experience in digital marketing, communications, social media, or a related field. Strong English writing and copy-editing skills. Experience managing social media platforms. Experience with email marketing. Ability to create graphics and short-form video content. Understanding of digital marketing analytics and campaign performance. Strong organizational skills and attention to detail. Ability to manage multiple projects and meet deadlines. Understanding of U.S. audiences and cultural context. Able to work independently and follow established marketing direction. Preferred: Experience with performing arts, entertainment, nonprofit, cultural, or membership organizations. Pay: Php20,000.00 - Php35,000.00 per month Benefits Health insurance Paid training Work from home Application Question(s): How many years of experience do you have in digital marketing, communications, or social media management? Have you managed social media accounts for a company, organization, nonprofit, or brand? Have you created reels, short-form videos, graphics, or other visual content for social media? Do you have experience working with performing arts, entertainment, nonprofit, cultural, or membership organizations? Please provide a link to your portfolio showcasing your digital marketing, social media, graphic design, video, or content creation work. Please make sure the link is accessible and does not require us to request permission to view it. What is your expected monthly salary range in PHP? Work Location: Remote