PT Annabella Patisserie Singapore
Job Description SEO & GEO Specialist (Remote – Singapore Market) Position Title: SEO & Generative Engine Optimization (GEO) Specialist Department: Digital Marketing / Growth Employment Type: Full-Time / Contract (Remote) Target Market: Singapore (SGT / UTC+8) Role Overview The SEO & GEO Specialist drives organic discoverability and search visibility across traditional search engines (Google) and AI-powered answer engines (ChatGPT, Google Gemini/AI Overviews, Perplexity, Copilot). This role combines technical SEO, entity-based optimization, local Singapore search strategy, and AI citation engineering to ensure brand authority and high-intent inbound traffic. Key Responsibilities 1. Generative Engine Optimization (GEO) & AI Search Visibility Optimize brand content, digital PR, and structured entities to win citations and recommendations in generative AI answers (ChatGPT Search, Perplexity, Google AI Overviews). Conduct AI prompt research to identify zero-click queries, brand sentiment, and inclusion gaps across major Large Language Model (LLM) search engines. Develop entity-first content models using semantic schema markup (JSON-LD), topical authority clustering, and authoritative knowledge graph positioning. 2. Traditional & Local SEO (Singapore Market) Execute on-page, off-page, and technical SEO strategies tailored to Singapore local search behavior (.sg / .com.sg domains, Google.com.sg, Google Business Profile). Perform continuous keyword/intent research, competitive gap analysis, and conversion-focused content optimization. Manage site health: Core Web Vitals, crawl budgets, indexing, canonicalization, and mobile usability audits. 3. Content Strategy & Digital Authority Collaborate with content and PR teams to create high-authority, direct-answer content structured for citation extraction (e.g., definitions, statistical benchmarks, comparison tables). Implement link-building and digital PR campaigns with high-domain-authority publications, regional business directories, and reputable industry portals in Southeast Asia. 4. Analytics, Tracking & Reporting Track and report on key organic metrics using Google Search Console, Google Analytics 4, Ahrefs/Semrush, and emerging AI citation monitoring tools. Deliver actionable monthly reports detailing organic revenue/leads, keyword ranking movements, brand sentiment in LLMs, and share of voice across AI engines. Qualifications & Requirements Experience: 3+ years in SEO with proven experience optimizing for Google search; hands-on knowledge of GEO methodologies, semantic search, and AI-driven search models. Regional Market Knowledge: Solid understanding of the Singapore digital landscape, local search intent, and regional search trends. Technical Skills: Advanced proficiency in Schema markup (JSON-LD), technical auditing tools (Screaming Frog), analytics (GA4, GSC), and standard SEO platforms (Ahrefs, Semrush). AI Tooling: Familiarity with testing and prompt engineering on ChatGPT, Perplexity, Gemini, and Claude for search optimization. Communication: Excellent written and verbal English communication skills; comfortable working independently across remote setups within the SGT (UTC+8) time zone. Pay: Php15,000.00 - Php18,000.00 per month Work Location: Remote
PT Annabella Patisserie Singapore
