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Job Advert Senior TikTok Shop Commercial Manager – UK & Europe Location: Philippines, remote Salary: ₱100,000–₱150,000 per month, depending on experience Reporting to: UK Commercial Leadership Team Employment type: Full-time About Trojan Trojan is a UK-based e-commerce, marketplace and fulfilment business that manages online stores and marketplace operations for major international brands. We currently manage TikTok Shop activity for leading FMCG and consumer brands in the UK and have recently secured a major contract to manage TikTok Shop operations in the Netherlands, Italy and Belgium. We are now looking for a senior, commercially focused TikTok Shop professional to take ownership of our growing TikTok Shop portfolio across the UK and Europe. The Role The Senior TikTok Shop Commercial Manager will be responsible for the commercial performance and growth of multiple branded TikTok Shops. This is not primarily a content-creation, livestream-hosting or administrative Seller Centre role. The successful candidate will act as the commercial owner of each TikTok Shop account, working directly with TikTok, our brand clients, affiliates, creators and Trojan’s operational teams. The role requires someone who can understand performance data, identify commercial opportunities, develop clear growth plans and confidently present recommendations to major international brands. Key Responsibilities Commercial Management Own the commercial performance of multiple TikTok Shops across the UK, Italy, Netherlands and Belgium. Develop clear growth plans for each brand and market. Take responsibility for GMV, net sales, gross margin, promotional investment and advertising performance. Identify opportunities to increase sales through assortment, pricing, bundles, promotions, vouchers, samples and campaigns. Balance revenue growth with profitability and brand objectives. Review product performance and identify opportunities to expand or rationalise the range. TikTok Relationship Management Manage the day-to-day commercial relationship with TikTok account managers and category teams. Represent Trojan and its clients in meetings with TikTok. Understand TikTok campaigns, platform initiatives, promotional mechanics and emerging opportunities. Ensure brands are participating in the most commercially relevant TikTok campaigns. Escalate and resolve account, policy or platform issues when required. Client Management Build strong working relationships with major international brand clients. Lead regular performance and planning meetings. Present clear analysis, recommendations and actions to senior client stakeholders. Translate TikTok terminology and platform activity into straightforward commercial implications. Challenge clients constructively when pricing, stock, content or promotional decisions are limiting growth. Ensure agreed actions are recorded, owned and completed. Affiliate and Creator Commerce Develop the affiliate and creator strategy for each TikTok Shop. Identify suitable creators and affiliates for specific brands and products. Establish commission structures, product seeding and sample strategies. Measure creator and affiliate performance based on sales, profitability and return on investment. Work with local language or market specialists where Dutch or Flemish support is required. Build scalable affiliate programmes rather than relying only on one-off creator activity. Advertising and Campaigns Manage and optimise TikTok Shop advertising activity, including GMV Max and other relevant Shop Ads tools. Monitor advertising spend, return on advertising spend and incremental sales. Work with creative teams to ensure sufficient content is available to support commercial activity. Plan promotional calendars around TikTok campaigns, product launches and seasonal events. Evaluate the financial impact of discounts, vouchers, free shipping and affiliate commissions. Reporting and Analysis Produce weekly and monthly commercial performance reports. Analyse traffic, conversion, average selling price, promotional performance, advertising return, affiliate sales and product-level performance. Provide conclusions, recommendations and actions rather than simply reporting data. Identify underperforming products, campaigns and creators. Monitor cancellations, refunds, returns, customer feedback and account health. Maintain commercial forecasts for sales, stock and campaign demand. Stock and Operations Work closely with Trojan’s fulfilment and operational teams. Forecast stock requirements for campaigns, promotions and creator activity. Identify potential stock shortages before they restrict sales. Help manage the operational impact of viral products and sudden increases in demand. Ensure listings, pricing, inventory and fulfilment arrangements are aligned across each market. Experience Required Candidates should ideally have: At least four years of experience in e-commerce, marketplaces or social commerce. At least two years of direct TikTok Shop experience. Experience managing a TikTok Shop, marketplace account or portfolio with responsibility for sales growth. Strong knowledge of TikTok Seller Centre. Experience with TikTok affiliates, creators, campaigns, vouchers, promotions and Shop Ads. Experience managing Shopee, Lazada, Amazon or other marketplaces would be beneficial. Experience working with major consumer, beauty, personal-care or FMCG brands. Evidence of personally improving GMV, profitability, conversion or advertising performance. Experience presenting performance and recommendations to clients or senior stakeholders. Strong Excel, Google Sheets or business intelligence skills. Excellent spoken and written English. Personal Profile The successful candidate will be: Commercially minded and comfortable being accountable for results. Confident speaking with TikTok and senior brand stakeholders. Able to challenge assumptions and recommend a clear course of action. Analytical, but able to draw conclusions from data. Proactive and able to identify opportunities without waiting for instructions. Comfortable managing multiple brands and markets. Structured, organised and reliable. Familiar with the language, terminology and commercial mechanics of TikTok Shop. Comfortable working remotely with a UK-based leadership team. Able to provide appropriate overlap with UK and European business hours. Candidates We Are Not Looking For This role is unlikely to suit someone whose experience is mainly limited to: Uploading products or maintaining listings. Responding to customer messages. General virtual-assistant work. Creating or editing TikTok videos. Livestream hosting without commercial responsibility. Contacting affiliates without measuring their commercial performance. Producing reports without providing conclusions or recommendations. Measures of Success The successful candidate will be measured against: Growth in GMV and net sales. Gross margin and promotional profitability. Advertising return and incremental sales. Affiliate and creator-generated revenue. Improvement in conversion and product performance. Delivery of agreed client growth plans. Accuracy of sales and stock forecasts. Quality of client reporting and recommendations. Strength of relationships with TikTok and brand clients. Successful launch and growth of TikTok Shop activity in the Netherlands and Belgium. Shortlisted candidates will be asked to complete a commercial case study and present a proposed growth plan for a TikTok Shop. Candidates must have personally owned commercial performance, not just assisted with Seller Centre administration.
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