Meta Marketing Specialist

Job Description

At NexusPoint, our Meta Marketing Specialists are dedicated to supporting your business by providing proactive assistance that drives efficiency, enhances organization, and delivers outstanding results. They operate within a culture of speed, high performance, excellence, and passion to ensure your needs are met seamlessly. THE ROLE We’re seeking a skilled Meta Marketing Specialist to lead and manage paid advertising campaigns on Facebook and Instagram. This role requires someone who can combine analytical thinking with creative strategy to drive measurable growth in leads, sales, and brand awareness. The ideal candidate will be highly organized, data-driven, and comfortable optimizing multiple campaigns simultaneously while scaling budgets efficiently. Key Responsibilities Campaign Strategy & Planning: Develop comprehensive Meta advertising strategies aligned with business goals, including awareness, lead generation, and conversions. - Execution & Management: Create, launch, and manage campaigns in Meta Ads Manager, ensuring campaigns meet performance KPIs. - Audience Targeting: Conduct in-depth audience research, segmenting by demographics, interests, behaviors, and custom/lookalike audiences. - Creative Collaboration: Work closely with designers, copywriters, and content teams to produce ad creatives that resonate with target audiences. - A/B Testing & Optimization: Continuously test ad copy, visuals, audiences, and placements to maximize results; implement iterative improvements based on data. - Pixel & Tracking Setup: Ensure proper setup of Meta Pixel, conversion tracking, and integration with analytics tools for accurate reporting. - Budget Management: Monitor ad spend, allocate budgets effectively across campaigns, and maximize return on ad spend (ROAS). - Analytics & Reporting: Analyze campaign performance, generate actionable insights, and produce clear reports for management. - Stay Updated: Keep abreast of changes in Meta algorithms, features, and best practices, and apply new strategies proactively. - Collaboration: Work with marketing, sales, and product teams to align campaigns with overall business objectives. Qualifications Proven experience managing Meta (Facebook & Instagram) ad campaigns with measurable results. - Strong analytical skills; ability to interpret metrics such as CTR, CPC, ROAS, conversion rates, and LTV. - Hands-on experience with Meta Ads Manager, Business Manager, and Pixel integration. - Knowledge of retargeting, lookalike audiences, dynamic ads, and sales funnel optimization. - Ability to craft and test ad copy and visuals for engagement and conversion. - Proficiency with reporting and analytics tools (Google Analytics, Data Studio, or similar). - Strong project management and organizational skills, able to manage multiple campaigns and deadlines. - Experience with e-commerce platforms like Shopify is a plus. PERSONAL ATTRIBUTES - Revenue-Driven: Naturally sees opportunities and takes initiative to surface them. - Relationship-Oriented: Skilled in building rapport with brand partners and collaborators. - Detail-Focused: Keeps communication, deadlines, and data tightly managed. - Adaptive: Comfortable working across multiple time zones and shifting priorities. - Professional & Personable: Communicates clearly, warmly, and confidently in every interaction. 2-3 SMART GOALS TO BE ACHIEVED IN THE FIRST 60 DAYS Audit all existing campaigns, identify gaps, and implement optimizations to improve ROAS by at least 20%. Launch 5+ new campaigns with clear objectives (awareness, engagement, lead generation, or conversion) and measurable KPIs. Establish a robust reporting framework that tracks campaigns, audience performance, and ROI, delivering weekly actionable insights.